We recently connected with Gnitter and have shared our conversation below.

Gnitter, thanks for joining us, excited to have you contributing your stories and insights. Let’s talk about social media – do you manage your own or do you have someone or a company that handles it for you? Why did you make the choice you did?

I manage my own media platforms. I do so because the layout I create is very specific and personal. It’s more than just producing photos to put out… to me, the order in which, timing, hue, and feel of my entire page together creates one piece that screams me. Because of that, I only entrust myself with the background process of my media production. I don’t necessarily sell through my social media pages — they’re just for display — so I can’t say it’s driven up sales, however it’s given people a chance to see my fingerprint. In person interactions are the best.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I am the owner of Gnitter. I create clothing from yarn fibers, and recently have added a few medicinal spirits to the collection. The two production processes are similar — with clothing, I gather measurements from whomever is looking for a piece and I make something for them… with medicines I gather ailment information from whomever is looking for medicine, and I curate a recipe to target and replenish whichever bodily function. My business is centered around things that I do for leisure and enjoy.

How did you put together the initial capital you needed to start your business?

The initial capital was material handed down to me from my grandmother. She had a large collection of hooks, needles, yarn, and some cloth measuring tape that she gifted to me, and so that’s where I began. Even now, I don’t buy materials in bulk. I like to work with what I have and create as I go; I never had to up a lot of money to get something going. The most I’ve spent in one yarn trip was $400, but I got a lot of bang for my buck because of rewards, vouchers, and member’s discounts that had accumulated.

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

I won’t say it’s a lesson I had to unlearn, more so a frame I had to reconstruct so that my space for movement wouldn’t be lessened. I always knew I’d eventually expand from just making clothes, but it was nothing I was doing any different — I was still just making clothes. I recently began to show a young lady how to crochet, and her mother opened her garage to me as an art studio/ class space type area. When you have a gift, you should reap the highest yield [titles] of fruit. I crochet, I knit, but I realized I can further enjoy the craft even deeper when I pass it off to those around me. It’ll show up in so many more ways, so much more fruit.

Contact Info:

• Instagram: @gnitter