We caught up with the brilliant and insightful Kyle Mathis a few weeks ago and have shared our conversation below.

Kyle, looking forward to hearing all of your stories today. Alright, so you had your idea and then what happened? Can you walk us through the story of howyou went from just an idea to executing on the idea?

The way I started my business was by uploading my free educational videos to YouTube. I had an idea where I wanted to create and produce free educational videos for anyone in the world with an internet connection, and in the long run, I would make the videos accessible to 7,000,000,000 people worldwide. For what I wanted to do with my idea, and how I wanted to market it, YouTube seemed like the perfect fit in terms of an advertising channel since it has a large user base of over 2 billion users at this time, subtitle options, and many other features to make your channel engaging to your audience.

After publishing my first YouTube video, I spent the next 6 months learning to use and master Microsoft PowerPoint, iMovie, and other production technologies. I eventually decided to expand my marketing efforts into other social media platforms like Instagram, Facebook, Twitter, and LinkedIn to see if those would start to yield a return on investment in terms of converting followers from those platforms to YouTube subscribers. I noticed gradually, over time, that my YouTube channel was starting to take off in terms of exposure. I even had opportunities to expand my network on platforms like LinkedIn and social media communities.

Two years after I started my YouTube channel, boom! I had landed an influencer partnership with an NGO (nonprofit) in India to create a course on which they cross-promoted my YouTube channel, and my business concept idea went from being experimented with to being successful. Two long years of market research had finally paid off.

It took two years for my idea to succeed, and to get recognition, but those two years that I spent revising, tweaking, editing, and revisiting my business concept were worth it as I eventually did finally get an opportunity to collaborate with a stakeholder overseas by distributing my free educational videos to an international client. After signing the deal, I decided to launch paid Spanish-language tutoring and general lessons. In addition, we now have an affordable plan available for students who need extra learning materials like ebooks, learning guides, and extra videos optimized for intermediate and advanced learners.

Kyle, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I am a proud graduate of Gaithersburg High School from Maryland, USA where I focused my diploma track on world languages, Spanish. After high school, I enrolled in courses at Montgomery College in Maryland, USA in Fall 2019 where I took Spanish courses for three semesters, and eventually, I chose digital marketing as my career path.

When I first started college, I studied Spanish for three semesters, and I was exposed to social media marketing and promotions through my student assistant job at the college at a time when higher education in my area was remote due to a global pandemic. The COVID-19 pandemic piqued my interest in technology.

Afterward, I developed a passion for learning and growing my skills. I then started up an elearning company with the mission of solving real-world problems like expanding accessibility and closing the digital divide.

Expanding accessibility to organizations worldwide became my calling as soon as I was exposed to charity work, and I became creative with my knowledge and skillsets.

In addition to expanding accessibility, I’ve successfully distributed my free educational videos into international markets, in India, where they needed accessible educational resources, and we’re looking to serve more organizations, so feel free to contact us if you need our free educational resources.

We’d love to hear a story of resilience from your journey.

Just as I was approaching my sophomore year in college, I became homeless and improved my living situation while I was a student. Thanks to my hard work, reliability, and dependability, I managed to get out in five months. I will say, that by the time I came out of the shelter, I was much more resilient, hard-working, reliable, dependable, and resourceful than I was when I landed there.

Have you ever had to pivot?

When I was still a freshman in college in the Spring of 2020, the entire world shut down due to COVID-19. My ability to pivot deftly to remote instruction made me realize that I’m more adaptable than I thought. My studies taught me the knowledge and skills I needed to learn in order to market myself correctly and run a digital business.

Contact Info:

• • Email: [email protected]
  • Website: https://www.world-linguistics.com
  • Instagram: https://www.instagram.com/worldlinguistics
  • Facebook: https://www.facebook.com/worldlinguistics
  • Linkedin: https://www.linkedin.com/company/worldlinguistics
  • Twitter: https://www.twitter.com/worldlinguisti1

  • Youtube: https://www.youtube.com/@worldlinguisticstv

  • Podcast: https://creators.spotify.com/pod/show/worldlinguistics