We caught up with the brilliant and insightful Kylan Maree a few weeks ago and have shared our conversation below.

Kylan , appreciate you joining us today. Are you happy as a creative professional? Do you sometimes wonder what it would be like to work for someone else?

As a creative in the social media industry, I couldn’t be happier with the path I’ve chosen. Every day feels like an opportunity to express myself, share my ideas, and connect with others in meaningful ways. Unlike a traditional job, where routines and structure can sometimes limit creativity, social media has offered endless possibilities for me to innovate and bring fresh perspectives to life with my content.

Kylan , before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I’m a passionate social media creative with experience in content creation and influencer work. My journey into the content creator business began when I realized how much I loved telling stories and connecting with people back in 2020. From managing social media accounts to producing engaging content for various platforms, I found my niche in creating experiences that resonate with audiences. I focus on lifestyle, fashion, and culture-driven content, working with brands to amplify their presence and connect with their target markets in authentic ways.

One of my proudest accomplishments is building a strong and genuine community around my content. I’m most proud of the relationships I’ve formed with my followers through transparency and creativity. The main thing I want people to know about my brand is that it’s rooted in authenticity and connection. I aim to make content that not only entertains but inspires, and I’m always looking for ways to bring value to those I work with and create for.

We’d love to hear the story of how you built up your social media audience?

Building my audience on social media has been a rewarding journey, but it definitely didn’t happen overnight. It all started with a deep passion for creating and sharing content that resonated with people. I was always consistent, posting regularly and experimenting with different types of content—from lifestyle photos and fashion tips to behind-the-scenes looks at my day-to-day life. I stayed true to my voice, which I think is a key part of why people began to follow me and engage. Rather than just chasing trends, I focused on creating content that felt authentic and aligned with my values, which helped me build a genuine community of followers who trusted my recommendations and enjoyed my perspective.

For anyone just starting to build their social media presence, my biggest piece of advice is to stay consistent and authentic. It’s easy to feel pressured to mimic what’s trending, but it’s so important to find your own voice and niche. Create content that excites you, because your passion will show through and attract the right audience. Also, engage with your community—respond to comments, ask for feedback, and truly connect with your followers.

What’s the most rewarding aspect of being a creative in your experience?

For me, the most rewarding aspect of being an artist or creative is the ability to bring ideas to life and connect with people on a deeper level through my work. There’s something incredibly fulfilling about turning a concept into a visual or written piece that resonates with others, whether it’s inspiring them, making them feel seen, or simply entertaining them. I love how creativity allows for endless expression, and there’s always room to innovate and explore new perspectives.

Contact Info:

• Website: https://kylanlawrence.my.canva.site/2024-portfolio
• Instagram: https://www.instagram.com/kylanmaree/
• Other: Tiktok: https://www.tiktok.com/@kylanmaree