Alright – so today we’ve got the honor of introducing you to Kyara Murry. We think you’ll enjoy our conversation, we’ve shared it below.

Kyara, thanks for taking the time to share your stories with us today Can you talk to us about serving the underserved.

Legally Black has chosen to bring awareness, resources, and change to health and environmental justice. Specifically, during the last six month we have had the privilege to partner with multiple nonprofit organizations, advocating for our communities.

To highlight a few of the organizations and our efforts, we partnered with The Veggie project of Dallas, to build an urban garden where the BIPOC community on Malcolm X Blvd can have access to fresh and free vegetables.

In addition to partnering with Not my Son nonprofit organization to advocate for policy change and attend city council meetings to advocate on behalf of the community.

Furthermore, we have had the privilege to panel on an event with former Senator Nina Turner to work towards implementing food justice projects around our HBCU neighbors, to combat the food desert and homelessness crisis. Not only are we advocating for change on the legal side as lawyers, we are right on the ground with our community hosting free food distributions with the Black Heritage Foundation and National Urban League, volunteering at shelters and youth programs with Collective Action for youth, hosting informational community meetings with Pure Justice organization and continuing collecting clothing and goods to give to the homeless.

We have used our business to connect and support our community by tackling environmental justice, and the versatile inequities in Environmental and Health. As we expand our business we will have the opportunity to continue to serve the community by addressing, understanding and contributing to the resolution of health and environmental disparities in communities of color.

Kyara, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

The Legally Black Firm is an entertainment industry consulting and management agency with a footprint in the business, nonprofit and entertainment industry not just in the United States of America but all across the world. Our focus is in providing a support network between owners and clients in need of business, legal, and financial services and legal products. Our most profitable offering is helping businesses create and finance their marketing campaigns through and by providing consulting towards grants and credits. Legally Black was created because we recognize that although there are many black businesses, they are dwindling or have a lack of consistency because of the lack of knowledge in marketing and finances them with capital in the capacity of helping them create their businesses at a low rate.
We created Legally Black because of the need for finance and legal services in minority communities. Legally Black was created for minorities to fulfill the need for knowledge of law and financial literacy.
Legally Black is an ambitious innovative new company that is technologically turning the small business consulting business on its head with our first class service at an Amazon competitive rate.
Legally Black seeks to solve the resource shortage or lack of access to resources in minority communities. Our target customers are heavily based in BIPOC communities with a history of marginalization.

Legally Black will provide financial resources (grants, loans) to students and business owners in communities of the African diaspora and underserved areas who have been historically marginalized.

Legally Black believes in collective group economics as the only way to uplift our local communities and think globally. We believe that developing a collective caring and sharing community will help us all. We know that sharing resources, and encouraging others with knowledge and time is an investment worth while partaking in and it starts with us and Legally Black to see our mission through.

Our collective effort would not only educate BIPOC communities, but it would also provide them with capital to create their businesses at a low cost effective amount. The grant will further allow us to educate BIPOC communities about the law and their rights through different inspirational formats and events such as online training sessions & workshops, artistic meetups, and creating sustainable mechanisms specifically relevant to the growth of our community.

We’d love to hear about you met your business partner.

The founders of Legally Black LLC are Kyara J. Murry and Tobechukwu Michael Ofuani. The two met while attending Thurgood Marshall School of Law. Michael and Kyara saw each other from time to time while in the hall ways of the law school, however they officially met in the library, when Kyara requested that Michael tutor her. Their study sessions soon turned into a friendship, which then turned into a marriage. Michael and Kyara believed in the importance of generational wealth and decided to launch their business while dating and in law school. Two years later, the business is still growing. What makes Michael and Kyara most proud of about their business is how the business requires them to be accountable to one another for the financial viability and collective future estate plans. While there are many husbands and wives in business, what makes them unique is that they represent a small percentage of couples that have created a full-time business to work with their significant other. Their commitment to their family trust and estate planning by way of their commitment to their purpose and destiny is the lifeblood that can be felt in the brand of their business baby, Legally Black.

Can you tell us about a time you’ve had to pivot?

Through the transition to the digital age, the legally black brand had to adapt. One pivot LB made in response to the digital transition was to offer original content, in the form of podcasts, videos, and mobile applications. Another pivot LB transitioned to an e-commerce platform, which has seen a boom in e-commerce activity at distances of less than 15 miles between sellers and buyers.

LB’s key pivot has been to offer a comprehensive cloud-based bundle of services that help clients manage expenses, pay bills, anticipate cash-flow problems, and optimize deliveries.
Further, LB brand purpose and messaging was tweaked, not overhauled, because consumers are becoming more interested in safety, experience, and comfort as a result of the pandemic.

LB focused on three conditions necessary for such lateral moves to work. First, the pivot must align the LB brand with one or more of the long-term trends created or intensified by the pandemic, including remote work, shorter supply chains, social distancing, consumer introspection, and enhanced use of technology. LB focused the pivot on being a lateral extension of the our existing capabilities, cementing not undermining its strategic intent.

LB focused on making sure the pivot offered a sustainable path to profitability, one that preserves and enhances brand value in the minds of consumers. The economic crisis triggered by the pandemic does not necessarily spell the end of entire industries or companies. It does weed out business models that fail to pivot toward the new reality characterized by shorter value chains, remote work, social distancing, consumer introspection, and enhanced technology use.

Contact Info:

• Website: Drkyaramurry.com
• Instagram: @thelegallyblackfirm
• Facebook: https://www.facebook.com/iamlbclub/?ref=pages_you_manage
• Linkedin: https://www.linkedin.com/in/kyara-murry-a86695111/
• Other: legallyblack.mailchimpsites.com

Image Credits
Legally Black LLC