We’re excited to introduce you to the always interesting and insightful Kwinetta Moore. We hope you’ll enjoy our conversation with Kwinetta below.
Kwinetta, appreciate you joining us today. One of the toughest things about entrepreneurship is that there is almost always unexpected problems that come up – problems that you often can’t read about in advance, can’t prepare for, etc. Have you had such and experience and if so, can you tell us the story of one of those unexpected problems you’ve encountered?
One of the most unexpected challenges I faced in my business actually came during a time that was both really exciting and deeply personal. Last year, I launched a children’s book designed to teach little Black children about marketing and strategy — two things I’m incredibly passionate about. I poured a lot into that project. From writing and designing to building out the launch plan, I was fully invested because I believed (and still believe) representation in business education has to start early.
But right after the book launched, my family experienced a traumatic loss — and I immediately had to shift gears. Everything paused. My plans for press, school visits, book events — all of it had to take a back seat so I could prioritize my family and our healing process.
At the time, it felt like such a hard tension. I was proud of what I’d created, but I also felt the weight of stepping away from something I worked so hard to bring to life. And as a strategist, it’s hard to let go of momentum — especially when you know the potential impact of what you’ve built.
But the truth is, that moment reminded me that sustainability matters more than speed. I didn’t give up on the book; I just gave myself permission to come back to it with fresh eyes and renewed focus when the time was right. I’m still planning to relaunch it, but with a more thoughtful long-term strategy behind it now.
That experience taught me that grace is a part of strategy too — and sometimes, the wisest thing you can do as a leader is slow down so you can show up fully when it counts.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
Hi, I’m Kwinetta Moore. I’m a strategist, educator, designer, and the founder of The House of Strategy. I help purpose-driven leaders, ministries, schools, and organizations align their vision with structure, strategy, and systems that actually work.
I entered this work in a pretty unconventional but deeply personal way. I started my career in public education and spent over 10 years as a teacher and instructional leader. I’ve always loved teaching, not just content but capacity. Helping people build, lead, and create with confidence is something that has always lit a fire in me.
Then life took a turn. The day before my wedding, my husband lost his job. We had $200 to our name, and I used it to buy a vinyl cutter. That moment, which started out of necessity, launched what would become a six-figure creative business. I was designing shirts and cups by night, teaching English by day, and somewhere in the middle of it all, I discovered my deeper calling: helping others build their vision with strategy, not stress.
Today, The House of Strategy is a full-service consulting and creative firm. I offer strategic planning, branding and marketing strategy, leadership training, curriculum design, change management, and communication support. I specialize in helping churches and faith-based organizations restructure their leadership and brand identity. I also work with school districts to refine their messaging and community engagement. Additionally, I guide entrepreneurs and creatives in launching and scaling their ideas with intention.
What sets me apart is that my approach isn’t one-size-fits-all. I combine instructional design, marketing, behavioral research, and faith to create solutions that are both effective and sustainable. I’m not just helping you make things look good. I’m helping you discover who you are, why it matters, and how to show up in ways that truly connect and create impact.
I also developed the Agile Influence Framework, a signature system that helps leaders grow their influence by aligning vision, voice, values, and execution, all while honoring their bandwidth. I’ve helped churches, schools, entrepreneurs, and creatives finally feel confident and equipped to lead with clarity and purpose.
One of the things I’m most proud of is publishing a children’s book that teaches little Black children about marketing and strategy. I wanted them to see themselves as leaders, creatives, and decision-makers from an early age. That book was my way of planting seeds for the next generation of visionaries.
If there’s one thing I want people to know about me and my work, it’s this: You don’t need more followers, more funding, or more time. You need clarity, strategy, and a system that fits the call on your life. That’s where I come in. Whether you’re leading a school, launching a brand, or reimagining your ministry, we can build something sustainable, together.
We’d love to hear the story of how you built up your social media audience?
My audience didn’t grow overnight. I built it by showing up consistently, even when I didn’t have the fanciest tools or the biggest budget. There was a season in my life when I went live every single night. No scripts, no gimmicks—just me, my phone, and a real desire to serve. I shared insights, answered questions, and offered free consulting right there on the spot. And surprisingly, I never ran out of content. That’s because I wasn’t chasing trends or trying to go viral. I was focused on adding value.
At the time, I couldn’t afford the high-cost courses or coaching programs. So I leaned into what was available. I watched free webinars, tuned into Instagram Lives, took notes, screen recorded lessons, and studied everything I could. But the real game-changer was something simple that many people overlook. I took the professional development and training I was already receiving through my job in public education and applied it in a new way. I took those leadership tools, instructional strategies, and communication frameworks and repurposed them for the audiences I was beginning to serve. I wasn’t starting from scratch. I was simply looking at what I already had access to and using it with intention.
For anyone starting to build a social media presence, my biggest piece of advice is to start with what you know and stay consistent. You don’t need perfect branding or a large following to be impactful. You need to be clear about who you serve and show up with content that helps people. Repurpose your knowledge, share your process, and remember that what you have now is enough to begin. People don’t connect to perfection. They connect to value, authenticity, and consistency. That’s how you build trust, and that’s what turns followers into a true community.
Can you share a story from your journey that illustrates your resilience?
One moment that really illustrates my resilience happened after I launched my children’s book, which was a passion project I had poured so much into. The book was created to teach little Black children about marketing and strategy — something I never saw growing up but always knew was necessary. I was so excited for the release, and then life hit hard. After a personal family loss, I had to pause all of my direct marketing efforts. It felt like everything stopped, and for a while, I questioned if I had missed the moment or if the book would fade away before it even had a chance to grow.
Then one day, my younger brother Lawrence, who’s also a creative, texted me out of nowhere. He reminded me that some stories have been told for generations and still hold their power. He told me that Kynedi’s existence matters, especially in this AI-driven era where everything is moving so fast. He said kids still need to know how to strategize and think critically in real life, not just with technology. That message really shifted something in me.
It didn’t just encourage me to pick the book back up — it actually inspired the concept for the second installment in the Kynedi Franchise, called Kynedi’s Power Goes Out! It’s centered around what happens when the devices are gone, and kids have to solve problems, create, and think strategically without relying on screens.
That reminder from my brother gave me the push I needed to not give up on something I believe in deeply. It showed me that resilience doesn’t always look like pressing forward full speed. Sometimes it looks like being still, healing, and being willing to start again with a fresh idea and a renewed sense of purpose.
Contact Info:
- Website: https://www.thehouseofstrategy.co
- Instagram: @thehouseofstrategy_
- Facebook: https://www.facebook.com/houseofstrategy0/
- Linkedin: https://www.linkedin.com/in/kwinetta-moore/
Image Credits
Bernice Loman