We were lucky to catch up with Kuba Sitak recently and have shared our conversation below.

Kuba , appreciate you joining us today. Coming up with the idea is so exciting, but then comes the hard part – executing. Too often the media ignores the execution part and goes from idea to success, skipping over the nitty, gritty details of executing in the early days. We think that’s a disservice both to the entrepreneurs who built something amazing as well as the public who isn’t getting a realistic picture of what it takes to succeed. So, we’d really appreciate if you could open up about your execution story – how did you go from idea to execution?

It all started with a simple but powerful idea. Attaching a small wheel to the nose or tail of a skateboard, like training wheels on a bike, to help beginners develop balance, control, and confidence. At first, it was just a thought but I knew I had to take make it happen.
The next day, I began visualizing how it could work. I sketched out the concept on paper, imagining how the wheel would attach to the board and what it would need to do to help users improve their balance. My first goal was to create a prototype, no matter how basic, to test if the idea worked and solved the problem.
The process of building that prototype was both exciting and educational. I had to teach myself how to design and 3D print models, iterating through multiple designs and adjustments to make sure the product was functional. It was thrilling to see my idea start to take physical form and evolve with each test and tweak.
But while the creative process was fun, the real challenges came when it was time to turn the prototype into a business. Securing funding was a steep learning curve. Figuring out how much I needed and where to find the resources to bring my product to market. Then came the technicalities of setting up manufacturing, finding the right materials, and ensuring the product could be produced at a cost that made sense.
And finally, there was the challenge of building a company around the product, establishing a brand, creating a strategy, and learning how to make sales. This part was harder than I expected. It required persistence, adaptability, and a willingness to learn as I went.
What I learned is that many people get stuck here, where the creative idea meets the logistical realities of execution. But I’ve found that if you’re willing to face those challenges head-on, adapt, and keep pushing, you can bring even the most ambitious ideas to life. For me, it was all worth it to see the product actually make a difference for people getting into skateboarding.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

9 years ago I sold everything and came to USA with a one way ticket and a believe that american dream still exist.

Since a young kid I always been passionate about action sports—skateboarding, snowboarding, martial arts and gymtastics. My journey began as an athlete and coach, helping others build confidence and achieve their goals, including beginners and Olympians. I love mentoring younger generation and I believe that now more than every we need strong role models.

This passion led me to create innovative products, like a skateboard training wheel Wheele PRO with a small wheel attachment that helps beginners master balance and control. My goal is to make action sports more accessible and less intimidating for everyone. Also, to be a positive role model and inspire the young generation to be the best versions of themselves.

What sets me apart is my hands-on experience, commitment to solving real problems, and focus on empowering others through my work. Whether it’s through coaching or creating tools, I’m driven by a desire to inspire and open doors for the next generation.

We’d love to hear a story of resilience from your journey.

Came to the US 9 years ago with a one way ticket. I sold everything and decided to change my life. With no connections, no work visa and no idea how to start I began.
So far I started over 3 businesses, became a successful real estate agent, and have worked with one of the most talented action sports athletes from around the world.

Can you talk to us about how you funded your business?

If you need money, you need to learn how to speak with confidence and persuasion.
Enter the right room, do a presentation and ask for money.
First time I did it I got invested!
No secret there.

Contact Info:

• Website: https://www.kubasitak.com
• Instagram: https://www.instagram.com/kubasitak/
• Facebook: https://www.facebook.com/kubasitak/
• Linkedin: https://www.linkedin.com/in/kuba-sitak/
• Youtube: https://www.youtube.com/channel/UCTkRe9Dw4MvLJK0iABeNGmA
• Other: https://ogroup.com/agents/kuba-sitak/
  https://www.instagram.com/kuba.co/