We recently connected with Kseniia Matiakubova and have shared our conversation below.
Kseniia , appreciate you joining us today. We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory.
The idea for Hoopstery was born out of a personal journey filled with passion, discovery, and a desire for something that didn’t exist in the market. It all started when I, Ksenia, took a leap of faith and relocated from my small foreign town to the United States. I was amazed by the dedication and passion I witnessed among the locals for basketball, a sport I had never imagined people could be so passionate about.
Living near the FTX basketball arena in Miami, I fully immersed myself in the basketball culture and became a genuine fan. As I settled into my new apartment, I wanted my living space to reflect my true fan personality, something fancy, swank, and exclusive that celebrated the upscale world of basketball. However, I couldn’t find anything on the market that met my expectations.
Driven by the belief that if you want something done right, you have to do it yourself, I came up with the idea of developing extraordinary customized hoops. I designed the first rim for my own apartment, and the enthusiastic response from my guests made me realize that there was a demand for such a design solution. Seeing the potential, I created a hoop for my best friend, and soon after, I established Hoopstery to cater to the growing number of basketball enthusiasts seeking unique and personalized design options.
The idea of offering customized hoops that beautifully blend with modern interior design became my passion and the driving force behind Hoopstery. I recognized that there was a gap in the market, and I wanted to fill it by providing individuals with the opportunity to showcase their love for basketball in a stylish and personalized way. The logic behind this endeavor was clear – I was solving a problem that no one else was addressing. I saw the potential to offer a unique approach, combining the aesthetics of modern interior design with the passion for basketball.
The excitement stemmed from witnessing the positive reactions and interest from people who shared the same love for basketball and sought distinctive design solutions. This reinforced my belief that Hoopstery could not only meet a demand but also bring a breath of fresh air to the world of modern interior design. The enthusiasm and support I received in the early stages affirmed that this was a worthwhile endeavor, and it has been an incredible journey ever since.
Kseniia , before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
My passion for basketball and a keen eye for modern interior design led me on a remarkable journey to create Hoopstery. Our brand specializes in providing customized, high-quality basketball hoops that seamlessly integrate with modern interior spaces. We offer a unique blend of functionality and artistic expression, allowing individuals to showcase their love for basketball in a stylish and personalized manner.
At Hoopstery, we solve the problem of finding distinctive and aesthetically pleasing basketball hoop designs that align with modern interior design trends. Our products beautifully merge the worlds of sports and interior decor, allowing our clients to elevate their living spaces with a touch of personalized artistry. We take pride in offering not only visually appealing designs but also ensuring the highest standards of craftsmanship and quality materials in every hoop we create.
What sets us apart is our commitment to customization and attention to detail. We understand that each individual has a unique style and vision, so we work closely with our clients to bring their ideas to life. Whether it’s a specific color scheme, custom engravings, or incorporating unique materials, we strive to create basketball hoops that truly reflect our clients’ personalities and preferences.
Additionally, we also extend our services to businesses seeking decor that aligns with their branding. We have had the pleasure of collaborating with notable establishments such as DBC Gym in Miami and Why Not Extensions, assisting them in creating a cohesive and visually captivating environment that reflects their unique identity.
Furthermore, we take pride in fostering collaborations with artists, allowing them to express themselves through their decor. We have had the privilege of working with renowned artists such as Swae Lee and Lil Pump, providing them with customized basketball hoops that serve as artistic statements and extensions of their creative vision.
In our commitment to supporting the community, we have established a donation program in partnership with the Miami School Board. Through this initiative, we contribute to the development of young athletes by donating basketballs to boys’ and girls’ basketball teams. We believe in the power of sports to inspire and empower the next generation, and this program allows us to make a meaningful difference in their lives.
What we want potential clients, followers, and fans to know about Hoopstery is that we are dedicated to providing exceptional products and personalized experiences. We understand the importance of creating meaningful connections with our clients and ensuring their satisfaction every step of the way. Our commitment to quality, creativity, collaboration with businesses and artists, and community support sets us apart in the industry.
In summary, Hoopstery is a brand that combines the worlds of basketball and modern interior design, offering customized, high-quality basketball hoops that elevate living spaces. We solve the problem of finding unique and stylish basketball hoop designs, and we take pride in our craftsmanship and attention to detail. We collaborate with businesses to create branded decor, empower artists to express themselves, and support local sports programs through our donation initiatives. Hoopstery is dedicated to making a positive and lasting impression in the world of interior design, basketball culture, and community involvement.
Do you have any stories of times when you almost missed payroll or any other near death experiences for your business?
Once upon a time in the early days of Hoopstery, we had an unexpected and thrilling adventure that left us hanging on the edge of our seats. It all started when we decided to showcase one of our hoops at a local gallery. Little did we know that this hoop, placed there for outreach and admiration, would become the star of a tale filled with twists and turns.
One fateful day, out of the blue, we received a message in our Instagram DMs. It was from a client who claimed to have purchased our hoop from the gallery. We were dumbfounded! You see, we never anticipated that someone would actually buy it from there. We were just dipping our toes into the vast ocean of hoop crafting.
But here’s where the story takes an unexpected twist. The client’s message revealed a shocking truth. Our precious hoop had arrived at its new home broken and battered. The frame was in ruins, like a tragic hero in need of redemption. We were both devastated and confused. How could this have happened? We had never even mailed a hoop before! It felt like an unwelcome surprise party we were ill-prepared for.
In a whirlwind of emotions, we initially suspected foul play. Was this a devious scam or an unfortunate mix-up? But then the client sent us a picture. There it was, our once-beautiful hoop, now a victim of its own journey. The frame, once strong and proud, was shattered beyond recognition. It was a heartbreaking sight to behold.
As we delved deeper into the mystery, we unraveled the truth. The gallery, without our knowledge or consent, had sold the hoop and shipped it off into the great unknown. The client had repeatedly reached out to the gallery for help, only to be met with silence and indifference. We were shocked and appalled! It was like a classic whodunit, where the gallery was the elusive culprit hiding in the shadows.
But fear not, dear reader, for this story takes a turn towards redemption. We swiftly sprang into action, connecting with the client and vowing to make things right. We couldn’t let this tale end on such a somber note. With a newfound determination, we mailed them a brand new frame, a shining beacon of hope to replace the shattered dreams of the past.
Today, that very hoop proudly hangs in a beautiful house in California, a testament to resilience and second chances. We bid farewell to the gallery, vowing never to collaborate again. This extraordinary adventure taught us valuable lessons about trust, communication, and the importance of taking matters into our own hands.
So, there you have it, a rollercoaster of a tale that reminds us that even in the face of near-disasters and unexpected setbacks, the spirit of Hoopstery prevails. We continue to craft hoops that bring joy and inspiration to homes across the land, forever grateful for the twists and turns that shaped our journey.
What do you think helped you build your reputation within your market?
Building our reputation within the market has been a result of several key factors that we hold close to our hearts. Firstly, our unwavering commitment to quality has played a significant role. We believe that every hoop we create should be a masterpiece, meticulously crafted with attention to detail and using high-quality materials. This dedication to excellence has garnered trust and admiration from our clients, establishing us as a reliable and reputable brand.
Secondly, our focus on personalized experiences has set us apart. We understand that each client is unique, with their own style, preferences, and vision. By working closely with our clients, listening to their needs, and translating their ideas into customized designs, we have fostered strong relationships and a reputation for delivering exceptional customer satisfaction. This personalized approach has become a hallmark of our brand.
Furthermore, our collaborations with businesses, artists, and community initiatives have played a vital role in shaping our reputation. By partnering with businesses, we have showcased our ability to create branded decor that aligns with their identity, enhancing their spaces and leaving a lasting impression. Working with artists has allowed us to explore the boundaries of creativity, bringing their visions to life through our customized hoops. Additionally, our dedication to giving back to the community, such as our donation program with the Miami School Board, has demonstrated our commitment to making a positive impact beyond just our products.
Lastly, our unwavering passion and love for basketball and modern interior design have infused every aspect of our brand. We are not simply in the business of creating hoops; we are driven by a genuine desire to merge artistry and functionality, allowing individuals to express their love for basketball in a stylish and personalized way. This passion resonates with our clients, creating a sense of authenticity and trust that has contributed to our reputation within the market.
In essence, it is the combination of our commitment to quality, personalized experiences, collaborations, community involvement, and unwavering passion that has helped us build our reputation within the market. We are honored to be recognized for our dedication and remain committed to exceeding expectations and continuing to create meaningful experiences for our clients.
Contact Info:
- Website: https://hoopstery.com/
- Instagram: https://www.instagram.com/hoopstery/
Image Credits
Hoopstery LLC