We’re excited to introduce you to the always interesting and insightful Krystle Robinson-Hershey. We hope you’ll enjoy our conversation with Krystle below.
Krystle, looking forward to hearing all of your stories today. To kick things off, we’d love to hear about things you or your brand do that diverge from the industry standard
I create all of my products from a place of love My products are very colorful and consumers to look at my products out of curiosity. As an advocate for self-care practices, I intentionally create all of my products for the well being and aesthetics of my consumers. My products are plant based and are designed to create a relaxing experienced as well as leaving you moisturized
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers
Sage and Elm Apothecary was born by combining mental health and self-care into a product. At first, soap making was a hobby and I did it for fun. It wasn’t until I lost my little brother to addiction that I found peace and healing in making the soap. It was very therapeutic to me. I wanted other people to feel that peace. I feel like the products give people a moment to think about themselves , their desires, and choices that they make. I work to create a vegan option for the skin, well being and your personal space. Sage and Elm Apothecary products aim to hydrate and soothe skin and aid in support from plants. I create vegan products by hand from local and community sourced partners. I bring my distinct culture and heritage to creating products that align with mental health and wellness.
How’d you build such a strong reputation within your market?
Here at Sage and Elm Apothecary, we pride ourselves on our customer service. I try to continue building my reputation within the community by being consistent and connected through various trade shows, farmer’s markets, festivals, and different events. I also have developed great business relationships with local farmers and growers too keep all of my products locally made and owned. At Sage & Elm, I consistently elevate the brand through our ingredients and aesthetics. We continuously promote professionalism and personally connecting with our customers.
Alright – let’s talk about marketing or sales – do you have any fun stories about a risk you’ve taken or something else exciting on the sales and marketing side?
In 2018,I wanted to do my very first large trade show. I remember selling things around my house just to pay the vendor’s fee. The show lasted for three days. By the end of day one, I earned more than four times the initial vendor’s fee that it had cost to attend to be a vendor. By the end of day two, I had to come home and make more products. People were buying my products then a few minutes later some of their friends would come by and buy some because they loved it. I was in awe about how quickly the news about my products had traveled throughout the show. Needlessly to say, by the end of day three I had complete satisfaction about the trade show and my products. I felt honored and grateful to my customers for all of the support that was shown to me on that weekend.
Contact Info:
- Website: www.sageandelmapothecary.com
- Instagram: https://instagram.com/sageandelmapothecary
- Facebook: https://www.facebook.com/sageandelmapothecary
Image Credits
Scott Vo Photography
Valerie Rollins