Alright – so today we’ve got the honor of introducing you to Krysteah Carroll. We think you’ll enjoy our conversation, we’ve shared it below.
Krysteah, appreciate you joining us today. We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory.
The idea for Design Method NC was born out of a passion for creating meaningful and visually stunning brand identities. After years of working in the dental field as well as marketing and design roles, I realized that many small to medium-sized businesses lacked the cohesive branding needed to truly stand out. I worked along some of the most talented people and saw the sweat they poured into getting things off the ground with lots of frustration and head scratching. I wanted to provide a solution that combines strategic insights with creative execution. That sweet spot of good design and finding methods that work to get the business to its next stage.The inspiration came from witnessing the transformative power of effective branding and the desire to help businesses connect deeply with their audiences. Our approach is deeply personal and intuitive, ensuring each brand we create is unique and impactful.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
Authentic Brand Design & Custom Websites
Hello, I’m Krysteah, the founder of Design Method, where we specialize in authentic brand design and custom websites for small businesses and entrepreneurs who want a beautifully unique vibe. My journey into this industry began with a profound passion for visual storytelling and a desire to help businesses communicate their unique offerings effectively. After years of noticing the answer for most creative projects success relied on good ideas and strong design, I was determined to this unique creative partner role. I saw a significant need for personalized and cohesive branding solutions tailored specifically for small businesses and startups. This realization inspired the creation of Design Method and that’s what we do today three (almost four) years later.
Can you tell us about what’s worked well for you in terms of growing your clientele?
Finding who you naturally market towards! It’s foundational to your business in figuring out your target audience and an honest deep dive into who the business is. These need to match and be in constant balance for everyday business to thrive. That’s what foundational branding is all about, asking the ground laying questions and making sure the blueprints can hold the desired build. This applies to any and all business niches and categories. And it’s where we typically start with all our branding and rebranding projects at Design Method.
How do you keep in touch with clients and foster brand loyalty?
All our branding and website design clients typically stick around for quite awhile! Honestly I wouldn’t have it any other way. I want to grow and progress alongside my clients, so making sure Design Method is up to date on the best way to do something or understanding the latest trends, I love passing this information along. The best part about this is I don’t blast my past clients with things that aren’t useful to them and share the things I come across they, specifically, may benefit from. What’s this called? Relationship! And it’s the best tool and blessing we have in this life.
And of course loyalty discounts, freebies and 10% off moo print products while they are my clients :)
Contact Info:
- Website: https://www.designmethodnc.com
- Instagram: https://www.instagram.com/designmethodnc
- Facebook: https://www.facebook.com/people/Design-Method/100085845440506/
- Linkedin: https://www.linkedin.com/in/krysteah-carroll/
- Yelp: https://www.yelp.com/biz/design-method-raleigh
- Other: https://dribbble.com/krysteah
Image Credits
Tawny Elise Photography – https://www.tawnyelisephoto.com