We caught up with the brilliant and insightful Krystal Whyte a few weeks ago and have shared our conversation below.

Alright, Krystal thanks for taking the time to share your stories and insights with us today. We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory.

I’m Krystal whyte owner of Vermarie Boutique. We are online based located in Gaithersburg,Maryland.From an early age I’ve always be fascinated about fashion and dress code to be, utmost immaculate to fit not only for casuals and formal occasions but also one’s mood. From leaving college studying, I started out working a full time job in management. I had to figure out a structure to spend time with my kids and have a steady income to take care of us. Being an entrepreneur has always been one of my ambitions, hence opening Vermarie Boutique. Our brand Vermarie Boutique brings customers motivation and builds self confidence in lingerie’s or sleepwear’s especially, plus size ladies. They wouldn’t doubt looking and feeling comfortable wearing our pieces. We bring the message out to ladies “Embrace your body within”.

For folks who may not have read about you before, can you please tell our readers about yourself, how you got into your industry / business / discipline / craft etc, what type of products/services/creative works you provide, what problems you solve for your clients and/or what you think sets you apart from others. What are you most proud of and what are the main things you want potential clients/followers/fans to know about you/your brand/your work/ etc.

I have to accept that you won’t always win. No one wins all the Time, even when you set your goals. Sometimes, you will fall sort on the outcome that happens. I gain my strength back by believing that I can do this and try again. I’m proud to create a brand that I could serve to my customers. Give them the best experience shopping online. We bring the brand to life by allowing our women be themselves and confident. Following us on Instagram shows our vibrant side sharing all our exclusive deals and new products coming soon.

Any insights you can share with us about how you built up your social media presence?

The places we built our audience was social media Instagram and Facebook being consistent on posting 6-7 times a day. I personally build a relationship with my followers. Creating a platform for them to have access to all exclusive information bout Vermarie Boutique via Email. We reach out to a few influencers for them to talk about our brand. Marketing is one our big part of everything creating Ads that would draw our audience to our Instagram and Facebook page. Most importantly creating reels that let viewers see what Vermarie Boutique is all about.

Are there any books, videos or other content that you feel have meaningfully impacted your thinking?

Contact Info:

• Website: https://www.vermarieboutique.com/
• Instagram: https://instagram.com/vermarieboutique?r=nametag
• Facebook: https://www.facebook.com/vermarieboutique