We were lucky to catch up with Krystal Sealy recently and have shared our conversation below.

Krystal, looking forward to hearing all of your stories today. We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory.

I worked for a cosmetic retailer as my first ever part-time job, while pursuing my Bachelor’s degree at the University of the West Indies. During the Christmas holiday, I was assigned to be the cashier in the makeup room (where services ranging from lash applications to makeup applications were done at the beauty store). I was 19, studying in pursuit of being an HRO at the time, and completely ignorant about makeup and the beauty industry. However, after witnessing the process and the transformations, it peaked my interest and I began learning. I have been hooked ever since!

I used myself as a model (more like a practice dummy in the beginning stages) multiple times. I would watch numerous videos, and then play with different techniques until I found my own style. After some time, I began to receive queries about who had done my makeup etc. After gaining some confidence, (it took me quite some time) I began to perform services at work in the makeup room. As time progressed, the demand grew. Upon completing my degree, and pursuing my career, I resigned from the cosmetic retailer. However, per the request of my existing clients, and the passion I had developed for beauty, I decided to balance my current as a Business Development Officer with makeup artistry. The rest has been history!

Krystal, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I am an up and coming makeup artist who specializes in natural makeup, however I do all forms of makeup! I absolutely love what I do and I am passionate about it! It is difficult to pinpoint what is most exciting to me as an artist because the industry in itself is multifaceted and layered. However, the part of artistry which resonates with me most is making someone feel like their most beautiful version of self, and its instant evocation of confidence. It is amazing to tailor someone’s image to suit their mood or moment. You are in your most beautiful form when you are most confident. This sentiment is the essence that is Beauty by Krissi.

How did you build your audience on social media?

I attribute my current clientele to social media marketing and referrals from my beloved clients. Instagram’s platform coupled with my branding has propelled my business forward. Build a theme or focus for your business and stay true to your core and vision. Consistency coupled with quality is a lethal combination. Do not be afraid to get out there and put your best foot forward!

Can you open up about how you funded your business?

I began my business with my savings actually and purchased equipment and tools to get myself started. As the business began making returns I reinvested what I’d make into new brushes and products etc. Growth is a process and one you must trust. It just takes consistency.

Contact Info:

• Instagram: beauty.by.krissi
• Facebook: beauty.by.krys
• Other: Email: [email protected] Snapchat: krissi.sealy WhatsApp/ Phone: 1 246 238 8464

Image Credits
beauty.by.krissi