We caught up with the brilliant and insightful Kristy Le a few weeks ago and have shared our conversation below.
Hi Kristy, thanks for joining us today. Let’s kick things off with talking about how you serve the underserved, because in our view this is one of the most important things the small business community does for society – by serving those who the giant corporations ignore, small business helps create a more inclusive and just world for all of us.
The mission behind Velvet Serenity. I was born from a simple truth: beauty should feel healing, not hurried. I’ve spent years in this industry and saw how often beauty services became rushed, transactional, or disconnected. I wanted to create something more than a place to get your nails done—I wanted to create a space where women could feel calm, seen, and cared for.
My mission is to blend artistry and wellness. Every detail—from the soothing music to the gentle touch and the peaceful energy—is designed to help clients feel balanced and recharged. I believe when we slow down and care for ourselves, we carry that peace into every part of our lives. That’s the real beauty.
Velvet Serenity isn’t just a brand—it’s my way of giving people something I wish I had during hard times: a space to exhale, feel good in your own skin, and walk out a little lighter.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
Hello! I’m Kristy Le, and my journey into the beauty industry began with a passion for nail care and a commitment to excellence, as the founder of Velvet Serenity. I create serene nail spa experiences that blend relaxation with expert craftsmanship.
Our services at Velvet Serenity focus on creating a tranquil oasis where clients can unwind while receiving top-tier nail treatments. We solve the common challenge of finding a peaceful escape from daily stresses by offering personalized care in a soothing environment.
What sets us apart is our dedication to using premium products and staying at the forefront of nail care trends. I’m particularly proud of how we’ve built a loyal community of clients who value not just our services but the sense of rejuvenation they experience with each visit.
For potential clients and fans, I want them to know that our brands are more than just nail spas; they’re sanctuaries of self-care and beauty. We’re excited to continue innovating and expanding our offerings to ensure every visit exceeds expectations.
Let’s talk about resilience next – do you have a story you can share with us?
On the outside, people saw me working, smiling, and building my brand. But what they didn’t know was that I was silently dealing with a personal hardship. I still showed up for my clients every day, did my best work, and gave them peace—even when I didn’t have peace myself. That taught me how powerful women are, especially when we choose to keep going.
We’d love to hear a story of resilience from your journey.
In my journey, during Covid have to shut down. I lost a lot of clients and had to rebuild my book from scratch. It was discouraging—but instead of panicking, I used it as a chance to elevate my branding, improve my customer service, and create a better space that reflected my values. That challenge pushed me to grow in ways I wouldn’t have if everything had gone smoothly. Now I see every obstacle as a setup for my next level.
Contact Info:
- Instagram: @ Velvet Serenity SD
- Facebook: @Velvet Serenity
- Yelp: Velvet Serenity
- Other: Google Business: Velvet Serenity
Image Credits
Kristy Le