We’re excited to introduce you to the always interesting and insightful Kristina McInnis. We hope you’ll enjoy our conversation with Kristina below.
Alright, Sophie thanks for taking the time to share your stories and insights with us today. Can you share about your upcoming KCMCONNECT holiday gifting showroom with press, influencer, and celebrities with us?
In the enchanting landscape of the Hollywood Hills, where luxury meets allure, KCMCONNECT orchestrated a two-day Holiday Gifting Showroom that transcended the boundaries of opulence. A meticulously curated guest list of 200 distinguished members of the press, top-tier influencers, and celebrities graced our event, transforming it into a dazzling affair. Esteemed publications such as E!, Mane Addicts, The Zoe Report, Bustle, and People were among the prestigious invitees, creating a captivating amalgamation of influencers and celebrities with a cumulative audience reach exceeding 60 million across platforms.
Our Holiday Gifting Showroom, nestled in the heart of this iconic location, showcased an extraordinary collaboration featuring a constellation of renowned brands, each possessing a unique narrative and target audience. This tailor-made assemblage was a testament to KCMCONNECT’s prowess in uniting diverse brands for an extraordinary showcase.
Let’s embark on a journey through the opulent realm of our visionary event, where brands such as Innersense, Glam Tan By Natalie, Kailo Australian Wellness, PiperBlue, Keebos, Lumify, Skindinavia, Delfi Collective, PacSun, L’Brise, Joanna Vargas, Too Faced, Shop Colle, Glad & Young, Poppi, Elemis, Eve’s and Co, WYRL Beauty, Tarte Cosmetics, Saint Spritz, Italist, Grande Cosmetics, Dcla Catering and Nutr converged to create unparalleled success.
Innersense Organic Beauty: Clean Beauty Prescriptions
This venerable brand unfolded a delightful activation, where celebrity stylist Loni Jean Lafinier, provided personalized hair evaluations. Attendees were indulged with cosmetic travel bags filled with Innersense Organic Beauty products, including the Detox Hair Mask, Color Awakening Hairbath, Color Radiance Daily Conditioner, and Sweet Spirit Leave-In Conditioner.
Glad & Young: Empowering Functionality This Atlanta-based leather studio added a touch of personalized luxury by treating attendees to customized passports and luggage tags. Crafted with daring marbled colors and functionality in mind, Glad & Young’s leather goods are not just accessories; they are empowering statements.L’Brise Paris: Blow Out Essentials
Elevating the standards of luxury beauty, L’Brise Paris presented a revolutionary hair tool that allows styling with air, not extreme heat. Partnering with the celebrity stylist team from Habit Salon, founded by Chrissy Rasmussen, L’Brise offered on-site blowouts with the Titanium Coanda Air Styler.
Italist: Designer Discounts
As the leading platform to discover over 2,500 of the world’s best luxury brands, Italist made a resounding impact at our event. Attendees had the privilege of witnessing the showcase of the Fendi Sunshine handbag, a true testament to Italist’s commitment to luxury at unbeatable prices.
Glam Tan By Natalie: Holiday Radiance
Offering a seamless blend of safe tanning and skincare, Glam Tan By Natalie gifted attendees with the Glam Tan Bronzing Mousse. Infused with collagen, hyaluronic acid, and aloe vera, this professional-grade formula left the skin rejuvenated and glowing, ensuring a perfect holiday radiance.
KAILO Nutrition: Give The Gift of Health
In the realm of wellness super-blends, KAILO Nutrition emerged as a beacon of health. Formulated with critical nutrients, vitamins, minerals, and traditional herbs, KAILO products presented long-lasting results, aligning seamlessly with the holiday spirit of well-being.
Shop Colle: Modern Elegance Redefined
Gifted to our esteemed attendees was the Shop Colle modern tool bag – a reinvented, convertible fashion accessory designed for seamless integration into both work and life. With detachable pocketing, a work palette, and ethically sourced, up-cycled raw materials, this bag emerged as the epitome of modern sophistication, perfectly suited for the holiday season’s demands.
PiperBlue Organic Makeup: A Symphony of Beauty
PiperBlue Organic Makeup unveiled an all-in-one luxury cream makeup palette, seamlessly combining foundation, concealer, contour, blush, and bronzer in a refillable palette. Boasting carefully sourced organic, natural, and wildcrafted ingredients, this masterpiece, complemented by magnetic compacts, elevated the art of makeup to an unparalleled level of sophistication.
Keebos: Stylish Functionality
Refreshing attendees’ phone cases just in time for the holidays, Keebos presented crossbody phone cases that epitomized hands-free and carefree style. With adjustable strap lengths, sleek wallets, and a commitment to environmental sustainability (one tree planted for every Keebos purchased), these accessories became a must-have for the effortlessly stylish.
LUMIFY®: The Window to Radiance
LUMIFY® redness reliever eye drops from Bausch + Lomb stole the spotlight, offering a one-minute solution to brighter and whiter eyes. Without bleach or dyes, this #1 eye doctor recommended product became an essential addition to the holiday stockings, enhancing the allure of every gaze.
Skindinavia: The Finishing Touch
A staple in our founder Kristina’s makeup bag, Skindinavia presented innovative formulations for makeup finishing sprays catering to various needs and skin types. With a patented cooling active ingredient, Skindinavia’s finishing sprays achieved cult-favorite status, adding the perfect finishing touch to any makeup look.
Delfi Collective: Empowering Elegance
Ethically crafted in Los Angeles, Delfi Collective celebrated feminine beauty with dresses adorned with halter necks, rosette details, signature pleats, asymmetrical shapes, and lace cutouts. The cutting-edge designs resonated with guests, sparking admiration and conversation.
PacSun: Cozy Trends for the Youthful Spirit
Partnering with PacSun, our event embraced the cozy and on-trend crew necks, perfect for the holiday season’s travel demands. PacSun’s dedication to delivering an exclusive collection resonated with our vision of the holiday gifting showroom.
Joanna Vargas: Radiance for the Holidays
Collaborating with Joanna Vargas, we introduced our attendees to the daily hydrating cream, a perfect remedy for the cold weather season. Formulated with Shea Butter & Jojoba Oil, this skincare gem rejuvenated the skin, ensuring a glowing complexion for the festive season.
Too Faced: Empowerment in Makeup
Embracing the mission that makeup is power, Too Faced became an integral part of our event. The Waterproof Better Than Sex Mascara, designed for the holiday travel season, defined lashes with staying power, embodying the brand’s ethos of confidence and self-expression.
Elemis: A Ritual of Skin Wellness
Akin to a soothing ritual, ELEMIS cleansing balms, offered in our holiday showroom, enchanted attendees. With a commitment to ‘truth in beauty,’ ELEMIS emerged as an invaluable partner, adding a touch of everyday luxury to skincare routines.
Eve and Co: Aromatic Bliss in Every Candle
The enchanting aroma of our showroom was courtesy of Eve and Co, a handcrafted and responsibly sourced candle company. Utilizing vegan coconut apricot wax and biodegradable materials, Eve and Co’s candles burned slowly, providing hours of aromatic bliss with minimal environmental impact.
WYRL: Confidence in Red Lips
The KCMCONNECT team donned red lipstick to support the Wryl team’s mission. Believing in the power of confidence, Wryl encourages women to “Wear Your Red Lips.” With a portion of proceeds invested in girls’ education worldwide, this initiative aimed to create the next generation of empowered WYRL GYRLs.
Tarte: On-the-Go Radiance
Tarte’s Maracuja Juicy Lip Plump emerged as a team favorite, offering on-the-go lip perfection. With a non-retractable click and hydrating treatment balm, this product epitomized elegance and convenience, perfect for the dynamic lifestyle of our attendees.
Grande Cosmetics: Empowerment through Beauty
In collaboration with Grande Cosmetics, our event celebrated empowerment through transformative serums and double-duty makeup products. Founded by Alicia Grande, this female-driven brand embodied fun, inclusivity, and the empowerment of women.
Dcla Catering: Culinary Artistry Unleashed
Ensuring our guests were treated to light bites of culinary excellence, Dcla Catering’s expertise in planning, organizing, and creating bespoke menus elevated the gastronomic experience at our showroom. Executive Chef Omar Diaz’s brilliance left an indelible mark on the palates of our discerning guests.
Nutr: A Symphony of Sustenance
Nutr, led by co-founders Alicia and Dane, brought an innovative approach to healthy living with their Nutr Machine. Providing a variety of dairy-free milks in mere minutes, Nutr’s commitment to sustainability aligned seamlessly with our vision for a holistic and health-conscious showcase.
In meticulously selecting these brands, KCMConnect demonstrated an strong understanding of their unique offerings and narratives. The challenge lay in seamlessly uniting these diverse brands for a collective effort, and our team’s tireless dedication ensured a pristine execution. The setup and layout of the holiday showroom allowed each brand to shine, telling its story with unparalleled efficacy.
Key influencers and press representatives, thoughtfully curated, ensured alignment with the brands’ target audiences. The brands seized the opportunity to interact directly with these influencers, creating genuine connections that resonated beyond the event. The result? A resounding success. Attendees, influencers, and press were captivated by the diverse brands on display. The collaborative effort not only showcased each brand’s unique qualities but also emphasized the synergies between them.
The Holiday Gifting Showroom emerged as a spectacular platform for these brands to introduce themselves to a broader audience, resulting in elevated brand recognition and substantial exposure for all participants. This event not only benefited the brands in attendance but also spotlighted KCMConnect’s unmatched capacity to bring different entities together for a successful, harmonious collaboration. It was a true testament to the power of unity in diversity, where collective elegance and opulence reigned supreme.
Sophie, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
I am Sophie— Creative Director at KCMCONNECT and I came up with the concept of the Holiday Gifting Showroom.
Conceiving this showcase was a journey into the depths of my artistic intuition, an endeavor to craft an event that not only embraced opulence but redefined the very essence of curated excellence. The vision unfolded, a mosaic of luxury, innovation, and purpose, and it became clear that this was more than an event; it was an immersive narrative waiting to unfold.
Presenting this concept to Kristina, the visionary founder of KCMCONNECT, was an exhilarating moment where imagination met reality. As I shared the intricate details of an event that would seamlessly weave diverse brands into a singular, luxurious experience, Kristina’s eyes lit up with shared enthusiasm. Her resounding appreciation was not just an endorsement; it was an ignition of shared passion, a commitment to explore uncharted territories in the pursuit of excellence.
With Kristina’s unequivocal support, we embarked on a collaborative journey that went beyond the conventional realms of creativity. Kristina, driven by an insatiable appetite for excellence, dove headfirst into the intricacies of the concept, exploring the nuances and logistics with a fervor that mirrored my own.
Our partnership evolved into a harmonious dance of creativity and strategy, where every detail was meticulously crafted to resonate with the tenets of luxury. The Holiday Gifting Showroom, under our collective guidance, transcended the ordinary, becoming a curated space where brands, influencers, and attendees converged in a celebration of sophistication and purpose.
As the Creative Director, my role extended beyond conventional boundaries. I sculpted not just an event but an immersive narrative—a narrative that beckoned attendees into a world where sophistication and purpose harmoniously converged.
The success of the Holiday Gifting Showroom is not just a triumph; it is the realization of a vision born from the synergy of two creative minds. From the selection of brands to the orchestration of aesthetics, every facet was an exploration of opulence. Brands and attendees alike became part of an opulent narrative, one that celebrated diversity, refinement, and an unwavering dedication to excellence.
In the realm of KCMCONNECT, where creativity is not a pursuit but a way of life, the Holiday Gifting Showroom stands as a testament to our collective ability to transform visionary concepts into extraordinary realities. As the orchestrator of this opulent tapestry, I stand proud—a guardian of creative elegance and a curator of experiences that redefine the boundaries of luxury in the realms of marketing and PR.
What’s the most rewarding aspect of being creative in your experience?
The most rewarding facet of being an artist or creative lies in the unparalleled opportunity to breathe life into unique visions and emotions, transcending personal boundaries to touch the hearts of a broader audience. The Holiday Showroom, for me, encapsulates the essence of this artistic fulfillment—an immersive tapestry where a multitude of talents converges, giving birth to a collective experience that resonates profoundly.
Within the confines of the showroom, the synergy of diverse talents unfurls like a carefully orchestrated masterpiece. It’s a symphony of creativity, each note played by individual artists and brands harmonizing to create an unforgettable resonance. Witnessing this collaborative alchemy is akin to watching stars align—an awe-inspiring spectacle that lingers in the minds of those fortunate enough to be part of the audience.
Collaboration, in this context, acts as a transformative catalyst, elevating the visibility and impact of each unique artistic voice. It’s an acknowledgment that, collectively, we radiate a brilliance far greater than the sum of our parts. The Holiday Showroom becomes a canvas where individual artists and brands not only shine brighter but also amplify the radiance of their counterparts.
As a Creative Director, orchestrating this collective brilliance is not just a responsibility but a profound joy. The reward lies not merely in crafting visual narratives but in curating an emotional journey—one that extends beyond the immediate senses and leaves an enduring imprint on the souls of those who partake in the experience.
This elevated realm of collaboration, exemplified by the Holiday Showroom, is a testament to the boundless possibilities that unfold when creatives join forces. It is a celebration of artistic diversity, a reminder that our collective impact extends far beyond the physical confines of the showroom. It’s about touching lives, sparking inspiration, and, ultimately, contributing to a legacy of creativity that transcends the temporal and resonates across a wider, appreciative audience.
We’d love to hear the story of how you built up your social media audience at KCMCONNECT?
Crafting a captivating narrative around the evolution of our social media audience has been an artful journey. It’s akin to curating a masterpiece, each brushstroke is deliberate and every composition meticulously orchestrated. The foundation of our social media presence is rooted in a commitment to authenticity, innovation, and a profound understanding of our audience’s desires.
From the inception of our creative endeavors, I sought to infuse our online presence with a distinctive voice—a voice that resonates not just with our brand ethos but also with the aspirations and sentiments of our discerning audience. We embarked on a storytelling odyssey, weaving narratives that transcend the mundane and elevate our content to a realm where every post is curated with meaning.
Strategic collaborations became keystones in our social media architecture. By aligning with influencers and thought leaders who shared our vision, we extended our reach and brought our narrative to diverse corners of the digital landscape. These collaborations were not just about expanding our audience but about forging genuine connections and amplifying our message through voices that reverberate in our industry.
Innovation has been a driving force in our ascent. Embracing emerging trends, harnessing cutting-edge technologies, and presenting our content in visually arresting formats have been integral. The digital realm is a dynamic canvas, and we approached it with the same fervor and creativity as an artistic endeavor.
Consistency has been our beacon. The rhythm of our content, the aesthetic coherence, and the thematic continuity have all contributed to our social media growth. It’s not merely about posting; it’s about curating an experience—a visual journey that unfolds seamlessly for our audience, fostering anticipation and engagement.
Engagement, for us, is a reciprocal dialogue. We’ve cultivated a community where our audience is not just spectators but active participants in the narrative. From thought-provoking discussions to immersive contests, we’ve created avenues for our audience to feel an integral part of our creative universe.
As we gaze upon the thriving audience we’ve built, it’s not just a numerical feat; it’s a testament to the resonance of our artistic expression. The elevation of our social media presence mirrors the elevation of our brand—a journey marked by authenticity, creativity, and a deep-seated commitment to connecting with hearts and minds across the digital landscape.
Contact Info:
- Website: www.kcmconnect.co// FOUNDER: [email protected]
- Instagram: @kcmconnect