We recently connected with Kristina Fusco and have shared our conversation below.
Kristina , looking forward to hearing all of your stories today. Naming anything – including a business – is so hard. Right? What’s the story behind how you came up with the name of your brand?
Kaeda Haus was an homage to my family and our Italian culture which deeply influenced my love of hospitality and taking care of others. My parents are from Italy, so we grew up making memories in the kitchen, which was the heart of our home. We loved to host parties and share food and wine with all who entered. Anyone who was at our house was a part of the family and would never leave hungry. When I decided to start my temporary housing business I knew my biggest goal was that I wanted people who stay with us to also feel that warmth and love in the homes they stay in. KAEDA is a combination of the first letter of each person in my family, again attributing to the gratitude I feel for my upbringing and the hospitality-focused service we would provide our guests.
Kristina , love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
I moved to LA from Boston, MA in 2021 for a property management position. I come from a hospitality background but have always had an interest in Real Estate. After leaving that job and going through a few tough years, I was in a really tough mental spot. In trying to break out of the fog of grief and healing, I began really working on my self-development, mindset, etc., until I reached a point where I decided I wanted to begin taking control and create a life I loved and deserved. Those events sparked a fire in me to begin my Real Estate journey and take a chance after diving into books, podcasts, webinars, etc. I came across the idea of “Corporate Housing,” and instantly, I knew this was what I wanted to do. The ability to combine real estate with my love for hospitality and help give back to the community I’d grown to love felt like a no-brainer – and that’s when Kaeda Haus was launched.
Kaeda Haus aims to provide corporate and insurance guests with a sanctuary, home-away-from-home experience. We offer fully furnished housing so our guests who may be temporarily in Los Angeles for work or local families who have been displaced due to insurance claims have a safe and comfortable place to rest their heads during a stressful time of transition.
Have you ever had to pivot?
Shortly after moving to LA, I quickly realized the job I was working was really trapping me and making it hard with family back on the East Coast. I didn’t want to leave LA, but I also couldn’t sustain the demands of the job. I decided to pivot and begin the business to allow me the location freedom to be able to create the life I wanted to live and have the ability to see my family as much as I wanted to or needed to not miss important milestones, events, and moments in life. I think getting uncomfortable and being forced to truly think about my life, what I wanted, and how to make it work paved the way for my business to blossom.
What’s been the best source of new clients for you?
Honestly, forming true connecting with our guests when they stay with us. They come from a slew of platforms that we are on, and I try to pave the way for a long-term relationship where I can. I just like to take it a step further to understand why they are here because it either leads me to connect with their company to make it seamless for future travelers, or many of them are return guests, so we can foster a closer relationship overall!
Contact Info:
- Website: https://kaedahaus.com
- Instagram: kaedahaus
- Linkedin: https://www.linkedin.com/in/kristina-fusco-983487352/
Image Credits
Image Credits: Thomas Gary, Kim Pritchard