We’re excited to introduce you to the always interesting and insightful Kristin Marquet. We hope you’ll enjoy our conversation with Kristin below.

Kristin, looking forward to hearing all of your stories today. Alright, so you had your idea and then what happened? Can you walk us through the story of how you went from just an idea to executing on the idea

When I started my first business, it wasn’t some big, cinematic leap — it was a series of small, scrappy steps rooted in necessity and curiosity. I had been working in consulting and realized that many of my clients weren’t just struggling with operations or strategy — they were struggling with visibility. They had great ideas and great execution, but no one knew who they were.

That realization planted the seed for what became Marquet Media. I didn’t have investors or a roadmap — just a laptop, a belief that storytelling was the ultimate differentiator, and an understanding of how reputation shapes opportunity. The next day, I bought a domain, built a Squarespace site myself, and reached out to five people I knew who needed help with brand positioning and PR. One said yes, and that first client became the foundation for everything that followed.

The early months were a blur of learning and experimentation. I wrote every press release, designed every visual, and sent every email myself. Nights were spent building media lists; mornings were spent pitching editors. It was relentless, but it taught me speed, adaptability, and how to make something look polished long before I could afford for it to be.

As the business grew, I had to figure out how to scale without losing the human element — that personal touch that made people feel seen. That’s what led to developing my proprietary frameworks like PRISM Ascend™ and Dual Catalyst Visibility™, which allowed me to systematize what I had learned while still keeping creativity at the center.

Years later, that same iterative, framework-driven approach helped me expand into media and education with FemFounder, and later into thought leadership and consulting through Curated Perception. The process was never a single “aha” moment — it was a thousand micro-decisions rooted in clarity: Who am I serving? What problem am I solving? And how can I do it better than anyone else?

If I learned anything, it’s this: you don’t need everything figured out to start. You need momentum, curiosity, and the courage to refine in public. The rest — credibility, clients, confidence — comes from showing up before you feel ready.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

I’ve always believed that visibility is both an art and a science — the bridge between credibility and connection. My journey into PR, branding, and media wasn’t linear; it was built out of curiosity, creativity, and a desire to make others seen in a world that often overlooks quiet brilliance.

I started my career in consulting and quickly realized that most businesses didn’t fail because they lacked strategy — they failed because they lacked story. They had something incredible to offer, but no one knew how to find them or why they mattered. That realization led me to launch Marquet Media in 2009, a boutique PR and branding consultancy that has since evolved into Curated Perception, a strategic visibility firm fusing PR, behavioral psychology, and leadership branding.

Over the last 17 years, I’ve worked with thousands of entrepreneurs, executives, and high-growth brands — helping them clarify their messaging, position themselves as industry leaders, and secure meaningful media visibility. Our firm’s proprietary frameworks — PRISM Ascend™, Dual Catalyst Visibility™, and Elevate Influence™ — are designed to help clients not just get featured, but stay relevant by aligning perception with purpose.

But my work didn’t stop there. Along the way, I built FemFounder, a media and education platform designed to help women entrepreneurs grow their brands through accessible PR and digital visibility tools. Today, FemFounder offers over 300 templates, digital planners, and micro courses that empower female founders to pitch confidently, elevate their brands, and build visibility on their own terms.

At its core, my work sits at the intersection of psychology, storytelling, and systems. Whether I’m advising a tech company through Curated Perception, or creating a visibility toolkit for a solopreneur through FemFounder, my goal is the same: to help people articulate what makes them remarkable — and to translate that into influence, opportunity, and impact.

What sets me apart is that I’ve lived both sides of the visibility equation. I’ve built others’ brands for over a decade — and I’ve also built my own, earning more than 30 magazine covers and over 9,000 media placements across Forbes, Rolling Stone, Harper’s Bazaar, and Variety. That experience has given me a deep understanding of what it means to manage both the mechanics and the psychology of being visible — especially as a woman navigating industries that often value image over substance.

The project I’m most proud of today is my upcoming streaming series, The Marquet Unscripted Experience, which explores the intersection of fame, identity, and truth — and how the pursuit of visibility can shape, and sometimes distort, the self. It’s deeply personal and marks a new era in my work: one that merges storytelling, media, and personal evolution into a larger cultural conversation.

For anyone new to my world, I want them to know this: visibility isn’t about noise; it’s about resonance. It’s about having the courage to be both seen and understood. Whether through my agency, media platforms, or creative projects, I aim to help others build that kind of visibility — the kind that lasts long after the spotlight fades.

Can you share a story from your journey that illustrates your resilience?

One of the most defining moments of my career and my life came during a season when everything looked perfect from the outside but was quietly falling apart behind the scenes.

In 2024, my son was born via surrogacy — something I rarely talked about publicly at the time. Within weeks of his arrival, my family had to move out of our home for a massive renovation project that stretched on for months. I was running a business, navigating early motherhood, and managing an identity shift that I wasn’t prepared for — all while trying to maintain the image of having it all together.

At one point, I was answering client emails while holding my newborn and wondering how I could possibly keep every part of my life intact. My business slowed, my energy plummeted, and the carefully built structure I had relied on for years no longer made sense. But that period forced me to strip everything down to its essentials — what I valued, what I wanted to build, and who I wanted to be on the other side of it.

Instead of pushing harder, I started rebuilding smarter. I refined my agency model, created new digital revenue streams, and restructured my time around family and purpose rather than productivity. That shift led to the creation of Curated Perception — a firm born not out of ambition alone, but out of clarity. It also inspired Unscripted, my streaming series about fame, identity, and reinvention — the first time I’ve allowed my personal story to become part of my professional narrative.

Resilience, I’ve learned, isn’t about surviving chaos. It’s about finding calm inside it — choosing to rebuild, redefine, and reemerge on your own terms. That season of upheaval became the foundation for the most meaningful work of my life.

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

A big lesson I had to unlearn was that working harder doesn’t always mean working smarter — or better. For most of my career, I equated success with output. I built my first company through sheer determination, long nights, and constant motion. That approach worked in the beginning; it got me press coverage, clients, and growth. But over time, it also became my identity — the belief that my worth was tied to how much I could produce or achieve.

The breaking point came after my son was born. Suddenly, the pace I’d sustained for years wasn’t sustainable anymore. I couldn’t outwork exhaustion, or control time, or keep up the appearance of effortless ambition. I remember sitting one night with my laptop open, baby monitor beside me, realizing that if I didn’t redefine what success meant, I’d burn out completely — not just as a business owner, but as a person.

So I began the uncomfortable process of unlearning. I started delegating, saying no to projects that didn’t align, and building systems that supported balance instead of busyness. I also allowed space for creativity again — the kind that comes from stillness, not pressure. That shift changed everything. It made me a better leader, a more thoughtful strategist, and a more present mother.

The backstory is simple: I built a life around performance and then had to relearn how to live from purpose. That’s been my greatest evolution — realizing that momentum doesn’t always come from pushing harder. Sometimes, it comes from pausing long enough to let clarity catch up.

Contact Info:

• Website: marquet.company
• Instagram: kristin_k_marquet
• Other: https://femfounder.co

Image Credits

Kristin Marquet