Alright – so today we’ve got the honor of introducing you to Kristin Marquet. We think you’ll enjoy our conversation, we’ve shared it below.

Kristin, looking forward to hearing all of your stories today. Alright, so you had your idea and then what happened? Can you walk us through the story of how you went from just an idea to executing on the idea

After being laid off from my corporate consulting job, I remember the day the idea hit me during a late-night brainstorm session at my favorite local coffee shop. I was scribbling on a napkin about how brands missed that authentic, human touch, and something just clicked. The next day, I dove into research, scouring the market to see what was already out there and talking to a few trusted peers about my vision. Their excitement was contagious, and it confirmed that there was a real need for a more genuine approach to brand storytelling.

From there, it was a whirlwind of action. I set up a dedicated workspace, refined my business plan, and laid the groundwork for the launch. I had to figure out everything—from the legal and financial logistics to building a small team that shared my passion. Every week brought new challenges, from negotiating with vendors to perfecting our brand identity, but each obstacle taught me something crucial. By the time a year had passed, what started as a spark had grown into a fully functioning business, all built on the foundation of staying true to our vision and continuously iterating based on real-world feedback.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

I’m Kristin Marquet, the founder of Marquet Media, an award-winning PR and branding firm that has been shaking up the industry since 2009. My journey started with a passion for storytelling and a belief that every brand has a unique narrative waiting to be told. I dove into this industry because I saw an opportunity to cut through the noise with authentic, data-driven insights that elevate a brand’s profile and drive tangible business results.

At Marquet Media, we craft comprehensive PR campaigns, thought leadership strategies, and creative brand initiatives that help our clients stand out in crowded markets. We work with everything from digital storytelling to media relations, always focused on building genuine connections and sparking conversations that matter.

Our commitment to blending creativity with strategic rigor sets us apart—leveraging proprietary frameworks (PRISMAscend PR and Dual Catalyst)) that have been refined over years of real-world experience. We solve the problem of inconsistent brand messaging and diluted market presence by delivering cohesive, compelling narratives that resonate with target audiences. I’m incredibly proud of how we’ve helped transform brands from overlooked to industry leaders, driving everything from increased media exposure to measurable growth in customer engagement. For potential clients and followers, I want you to know that our work is all about authenticity and a relentless pursuit of excellence. We’re not just in the business of public relations—we’re making brands unforgettable.

Let’s talk about resilience next – do you have a story you can share with us?

I remember one instance early on when a big campaign we were working on took an unexpected nosedive just days before launch. We’d put our heart and soul into this client’s project, and suddenly, an unforeseen market shift threw a major wrench in our plans. It felt like all our efforts might go to waste. Instead of letting it break us, we huddled as a team, brainstormed new approaches, and pivoted our strategy overnight.

That experience taught me resilience isn’t just about bouncing back—it’s about turning setbacks into opportunities. We reworked our narrative, adjusted our tactics, and launched a campaign that met our client’s goals and set a new benchmark for creativity under pressure. It reinforced my belief that staying agile, trusting your team, and learning from every challenge are the keys to long-term success in this industry.

Have you ever had to pivot?

I remember when our traditional PR strategies suddenly stopped hitting the mark. The landscape was shifting—social media and influencer marketing were exploding, and it was clear that our old playbook needed an update. I gathered the team, and we spent long hours digging into data, exploring new trends, and reimagining our approach. It wasn’t an easy pivot; we had built our reputation on conventional methods, and completely overhauling our strategy was exciting and nerve-wracking.

The turning point came when we integrated a digital-first strategy into our core offerings. We started leveraging social media analytics, rethinking our content formats, and forming authentic partnerships with key influencers. Within a few months, we saw a significant boost in engagement and uncovered new opportunities that allowed us to serve our clients in ways we hadn’t imagined before. This pivot taught me that staying agile, embracing change, and trusting your team’s creativity can transform a challenge into a breakthrough moment.

Contact Info:

• Other: Femfounder.co
  Marquet.company

Image Credits

Kristin Marquet