We recently connected with Kristin Marquet and have shared our conversation below.
Kristin, thanks for taking the time to share your stories with us today What sort of legacy are you hoping to build. What do you think people will say about you after you are gone, what do you hope to be remembered for?
As I reflect on my journey and the impact I hope to have, I envision a legacy that resonates with empowerment, innovation, and inspiration. When people remember me, I want them to think of someone who not only challenged the status quo but also paved the way for others to realize their potential and dreams.
I hope to be remembered as a trailblazer in the branding and public relations industry, someone who brought fresh perspectives and innovative strategies to the table. My aim is to leave behind a legacy of creativity and excellence, where Brand Strategy Media stands as a testament to a new era in branding and PR, characterized by bespoke solutions and transformative strategies.
Beyond the professional realm, I want to be remembered as a mentor and inspiration to aspiring entrepreneurs, especially women. The idea of having played a part in someone else’s success story, of having motivated and guided them through their journey, is incredibly fulfilling to me. My work through FemFounder is a cornerstone of this aspiration, providing resources, insights, and support to budding entrepreneurs.
Ultimately, I hope to be remembered for having made a meaningful difference – in the industry, in people’s lives, and in the broader community. My goal is for my legacy to inspire future generations to pursue their passions, break barriers, and create positive change in their own unique ways.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
Hello, I’m Kristin Marquet, the founder of Brand Strategy Media (formerly Marquet Media), and I’m thrilled to share my journey, my work, and my vision with you. My path into the world of branding and public relations was not just a career choice; it was a calling driven by my passion for storytelling, design, and helping businesses grow.
My Journey into Branding and PR
My journey began in the corporate world, where I quickly realized that my true passion lay in the creative and dynamic field of branding. I was fascinated by how brands could tell a story, evoke emotions, and build connections with people. This fascination led me to delve deeper into the nuances of branding and public relations, ultimately leading to the establishment of my agency.
What We Offer
At Brand Strategy Media, we specialize in offering bespoke branding and PR solutions. Our services are designed to cater to businesses at various stages of growth:
For Startups: We offer foundational branding services, helping new businesses establish a strong brand identity and digital presence.
For Growing Businesses: Our focus shifts to brand amplification and media outreach, helping these businesses enhance their visibility and market presence.
For Established Enterprises: We provide sophisticated PR strategies and crisis management services, ensuring these large businesses maintain a positive and impactful brand image.
We also offer proprietary frameworks like the Brand Amplification Matrix, the Media Outreach Sequencer, and the Global Brand Navigator, designed to provide targeted solutions to unique branding challenges.
Solving Client Problems
We solve a range of problems for our clients, from creating an impactful brand identity to managing complex PR issues. Our goal is to ensure that every client we work with not only stands out in their market but also builds a lasting and meaningful relationship with their audience.
What Sets Us Apart
What sets Brand Strategy Media apart is our customized approach and our commitment to understanding and reflecting each client’s unique story and values. We don’t just provide services; we partner with our clients to create a journey of growth and success.
Pride and Accomplishments
What I’m most proud of is the impact we’ve had on our clients’ growth and success. Seeing a brand transform and reach new heights, knowing we played a part in that journey, is incredibly fulfilling.
For Our Potential Clients and Followers
To our potential clients and followers, I want you to know that Brand Strategy Media is more than just a branding and PR agency. We are your partners in growth, your strategists in storytelling, and your supporters in every step of your brand journey. We bring not just expertise but a genuine passion for seeing your brand thrive.
Whether you’re a budding entrepreneur or heading an established enterprise, our doors are always open for a conversation on how we can help elevate your brand to new heights.
I invite you to join us on this exciting journey and experience the transformative power of effective branding and strategic public relations.
Any insights you can share with us about how you built up your social media presence?
When I first started, my primary goal was to create a platform where I could not only showcase my expertise in branding and public relations but also connect, engage, and inspire my audience.
The Beginning
My journey began with a clear understanding of my target audience – entrepreneurs, small business owners, and individuals interested in branding and PR. I focused on platforms where I knew my audience was most active, primarily Instagram, later expanding to TikTok and others.
Content Strategy
Content has always been king in my strategy. I started by sharing insights from my experiences, industry tips, and success stories from clients. This not only showcased my expertise but also provided real value to my followers. I also made sure to keep my content authentic and relatable – sharing personal stories and behind-the-scenes glimpses into my professional life.
Engagement and Consistency
Engagement has been another cornerstone. I made it a point to respond to comments, engage in conversations, and participate in community discussions. This helped build a loyal following. Consistency in posting was also crucial – maintaining a regular schedule ensured that my audience always had something new and valuable to look forward to.
Leveraging Multimedia Content
I embraced various content formats – from informative posts and articles to engaging videos and live Q&A sessions. This variety kept my content dynamic and interesting, appealing to a broader audience.
Collaborations and Influencer Partnerships
Collaborating with other professionals and influencers in the industry helped me reach new audiences. These collaborations, ranging from joint content creation to webinars and interviews, provided mutual benefits and expanded my reach.
Paid Advertising
Strategically using paid advertising helped amplify my reach, especially when promoting key content or events. Targeted ads on platforms like Instagram were instrumental in attracting new followers.
Analytics and Adaptation
Using analytics to understand what resonated with my audience was key. This data-driven approach allowed me to refine my strategy continually and focus on content that generated the most engagement.
Advice for Those Starting Out
Understand Your Audience: Know who you are targeting and what they are interested in.
Be Authentic: Authenticity resonates with audiences. Share your true self and your journey.
Consistent and Valuable Content: Keep your content regular and ensure it provides value to your followers.
Engage with Your Audience: Respond to comments, ask questions, and be an active member of your social media community.
Experiment with Formats: Try different content types – images, videos, stories, live sessions – and see what works best for you.
Leverage Partnerships: Collaborate with others in your field to expand your reach.
Use Analytics: Regularly check your analytics to understand what’s working and adapt accordingly.
Building a social media presence takes time, effort, and patience, but the rewards – in terms of connections, opportunities, and growth – are immeasurable. Remember, it’s not just about the number of followers but about the quality of engagement and the community you build.
Can you tell us about what’s worked well for you in terms of growing your clientele?
Growing my clientele has been a multifaceted journey, where different strategies have contributed to our success. However, if I were to pinpoint the most effective strategy, it would be building strong, authentic relationships with our clients and leveraging a robust content marketing strategy.
Building Authentic Relationships
The core of my business philosophy revolves around building genuine, long-term relationships with clients. This approach begins from the very first interaction and continues throughout our partnership. By understanding their unique needs, challenges, and aspirations, we’re able to provide personalized, high-value solutions that truly resonate with them. This has not only led to client satisfaction and retention but also to referrals, which are invaluable for business growth.
Content Marketing and Thought Leadership
We’ve heavily invested in content marketing and establishing thought leadership in our industry. By producing high-quality, informative content through our blog, social media, webinars, and speaking engagements, we’ve positioned ourselves as experts in the field of branding and PR. This strategy has been instrumental in attracting clients who are looking for knowledgeable and trustworthy partners.
Our content strategy includes:
Educational Blog Posts and Articles: Sharing insights, tips, and best practices on branding and PR.
Social Media Engagement: Regularly engaging with our audience on platforms like LinkedIn, Instagram, and Twitter with content that adds value.
Webinars and Workshops: Hosting free and paid events that help businesses understand and navigate the complexities of branding and PR.
Client Testimonials and Case Studies
Showcasing success stories and testimonials from our clients has been another powerful tool. These real-life examples not only demonstrate our capabilities but also build trust with prospective clients.
Networking and Strategic Partnerships
Building a wide network through industry events, online platforms, and strategic partnerships has also been crucial. These connections have often led to referrals and collaborations, further expanding our client base.
Tailored and Flexible Service Offerings
Understanding that different businesses have different needs, we’ve tailored our services to cater to a wide range of clients, from startups to large enterprises. This flexibility and willingness to customize our solutions have been appealing to potential clients.
Continuous Improvement and Innovation
We are committed to staying ahead of industry trends and continuously improving our services. This commitment to innovation and excellence has helped us attract clients looking for forward-thinking partners.
Advice for Businesses Looking to Grow Their Clientele
Build Authentic Relationships: Take the time to truly understand your clients and their needs.
Establish Thought Leadership: Use content marketing to demonstrate your expertise and value.
Showcase Success Stories: Use testimonials and case studies to build credibility.
Network Actively: Engage in industry events and platforms to expand your reach.
Offer Tailored Solutions: Be flexible and adaptable in your service offerings.
Stay Innovative: Continuously evolve and stay abreast of industry trends.
Overall, a combination of relationship-building, robust content marketing, showcasing success stories, active networking, and continuous innovation has been instrumental in growing our clientele.
Contact Info:
- Website: Marquet.company
- Instagram: instagram.com/kristin_k_marquet
- Twitter: twitter.com/kristinmarquet
- Other: FemFounder.co