We recently connected with Kristi Eaton and have shared our conversation below.
Kristi, thanks for joining us, excited to have you contributing your stories and insights. Let’s talk about innovation. What’s the most innovative thing you’ve done in your career?
I studied journalism two decades ago and worked my way up as a journalist, traveling the world by earning grants to research, interview and write on a variety of topics in places like India, Iceland and Ethiopia. However, as the journalism industry experiences some growing pains, I realized I wanted a different challenge. Public relations is a field that is tied to journalism. It uses many of the same skills but also expands on them. I decided to transition to the public relations field and start my own agency called ke comms, which works with mission-driven brands and organizations to amplify and share their stories. Starting my own business has been scary but super rewarding and I can’t wait to see what the future holds!
Kristi, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
I own a public relations agency called ke comms, which works with purposeful brands and organizations. ke comms focuses on earned media placement and content writing.
Before starting ke comms, I spent 20 years in the journalism industry writing for outlets including The New York Times, The Associated Press, The Washington Post and many others.
I now work with organizations to reach journalists and editors who will share their stories through innovative campaigns and pitches that I develop. ke comms is currently accepting new clients and is excited to learn about different industries doing mission-driven work. Please email kristi@kecomms.com.
What’s worked well for you in terms of a source for new clients?
I send out a lot of cold introduction emails and I am always scouring job boards. But I find warm contacts are the best way to gain a client – rather it be a retainer client or a project-based client. Someone who is familiar with your work will be more willing to take the leap to hire you, I believe.
Any thoughts, advice, or strategies you can share for fostering brand loyalty?
I work hard to keep my clients up to date with pitching, journalist interest and communication strategy. We hold regular Zoom/Google Meetings or phone call meetings once or twice a month and then I also connect with them through text messaging or WhatsApp messages. Maintaining a line of communication to clients is very important in public relations, and I make sure to keep that top of mind.
Contact Info:
- Website: www.kecomms.com
- Instagram: @ke_comms
- Linkedin: https://www.linkedin.com/company/ke-comms/