Alright – so today we’ve got the honor of introducing you to Kristen Szapka. We think you’ll enjoy our conversation, we’ve shared it below.

Alright, Kristen thanks for taking the time to share your stories and insights with us today. We’d love to hear your thoughts about making remote work effective.

I created A Nanny Match with the intention and capability to work remotely. 

We had a physical office in the Financial District in NYC, though our team has since transitioned to remote work. We enjoy the WFH lifestyle as it allows us to work from many locations worldwide.

We use a custom-built platform on our website and virtual resources for our recruiting needs. I facilitate Client meetings and consultations via Zoom.

We coordinate the candidate and employer interviews and trials via google calendar. 

Our contracts, invoices, and other work-related documents are digital and shared through platforms such as Google Docs and DocuSign.

My team keeps track of their work and submits a timesheet at the end of each week that includes their completed tasks. It’s helpful that I understand how long each task takes because I started the business by myself and have had a hand in each role. 

A great team and reliable internet are essential to running a successful remote business.

Kristen, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I own and operate a nanny agency based in NYC with other bases in major cities such as Miami and Boston. We also work seasonally in Italy.

We provide a customized search and recruitment process for parents to help them find a reputable Nanny or Newborn Care Specialist compatible with their family. 

I work 1-on-1 with our clients to help identify an appropriate match. 

We pull candidates from our extensive network of high-caliber nannies, referrals, social media, and by posting on major job boards. We thoroughly vet candidates, with face-to-face interviews, reference checks, and background checks, before selecting the top candidates and presenting them to our clients.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

I take great pride in my work and in providing superior service. I value our candidates just as much as I do our clients.

I was a nanny for 16 years before starting A Nanny Match, and I understand that it has to be a good fit for all parties involved for the relationship to be successful.
Over the years, we’ve scaled our network of top-tier candidates as we’ve increased our number of clients.

We only show clients strong candidates that fit their criteria for a compatible match, and we also listen to the nannies to ensure we align with their needs.
Word gets around quickly. Referrals from nannies and clients are a significant contributor to our growth.

A solid online presence is also crucial for building a strong reputation.

How did you build your audience on social media?

When I started the business, I educated myself on social media marketing and the trends. I studied the content that other nanny agencies and brands I related to were posting. Once I understood how I wanted to brand myself and my company, I started creating IG, FB, Twitter, and Pinterest content.

In 2017, my first hire was a social media intern. She’s brilliant; by 2018, she took over our socials. She is still with us today as our Social Media and PR Manager.

Contact Info:

• Website: www.anannymatch.com
• Instagram: https://www.instagram.com/a_nannymatch/
• Facebook: https://www.facebook.com/anannymatch
• Linkedin: https://www.linkedin.com/company/18470643/admin/
• Yelp: https://www.yelp.com/biz/a-nanny-match-new-york

Image Credits
Sandra Costello