We recently connected with Kristen Reddin and have shared our conversation below.

Kristen, thanks for taking the time to share your stories with us today How did you come up with the idea for your business?

I was going through a major health transformation in my life. I had recovered from a 20yr battle with an eating disorder while working in a corporate job where I was traveling 100+ nights a year. After returning from a new store opening in Puerto Rico, I realized I had hit my highest weight ever. I didn’t know proper nutrition or how to strength train so I hired a nutritionist and trainer and got to work. In just six months I lost 40lbs of fat by following a high protein, sugar free diet. Where I was falling off track was when I was traveling for work and couldn’t find high protein, sugar free snacks that actually tasted good. I found most of the snacks with this nutrition profile either tasted “chalky/gritty” or had a chemical aftertaste from the sugar alcohols, neither of which worked for me. So, I decided to create a better protein snack myself, and that’s how the business was born.

I started playing around in the kitchen and created a product I loved that I could take with me on the road. Soon after I wanted to see what other people thought, so I took a big tupperware of them to my trainer at the gym and asked him to give them out and get feedback. He texted me later that day and told me not only did he have lots of feedback, but he had pockets full of cash!! People wanted to buy them. That’s when I knew I was onto something great!

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I am the founder of Like a Boss Nutrition, we make the best tasting, high protein/sugar free snacks on the planet. We have two main product offerings, Protein Boss Bites and Protein Cookie Dough. Our healthy snacks are geared towards people who are trying to improve their body composition (gain muscle and/or lose fat) through eating a high protein/sugar free diet. They understand nutrition and macros, and are looking for clean ingredients they can pronounce. They are savvy at reading labels and love that one serving of our snacks provides 20g protein and just 1g sugar, and most importantly taste incredible. I am most proud of our Protein Cookie Dough, which we developed during COVID. It’s like an old school American cookie dough, but better for you. It’s edible raw, that’s how it’s intended to be eaten, with a spoon right out of the jar. My favorite flavor is Toasted Coconut. It’s made with yummy sugar-free dark chocolate chips and the combination tastes just like Almond Joy candy….sooooo good!

Can you talk to us about how your funded your business?

When I started my business I made the decision to use capital from my 401K. Since then, I’ve also taken an SBA loan and a business loan from a local foundation. I’m very interested in working with investors in the future and am looking for someone with industry experience that can serve as a mentor in addition to being an investor in the business.

We’d really appreciate if you could talk to us about how you figured out the manufacturing process.

We self manufacture in Miami, Florida. When I started the business, it was out of the kitchen in my apartment. We now produce at a shared commercial kitchen, also in Miami. It took longer than I would have liked to make that transition. It was a side hustle in the beginning and I made the transition to full time in the business a year ago. Once at the commercial kitchen I was able to get the state licensing I needed so that I can now pursue larger retail accounts. The next step for us will be to move to a co-packer (someone who manufactures for us). We will wait to make that move until we have outgrown our space at our current kitchen. I have already started looking and building relationships with co-packers, so that when the time is right, the transition is easier.

Contact Info:

• Website: likeabossnutrition.com
• Instagram: @likeabossnutrition