We recently connected with Kristen Florendo and have shared our conversation below.
Hi Kristen, thanks for joining us today. Can you talk to us about how you learned to do what you do?
I’ve always had a skill of creating and editing content ever since I was a child. I created my very first Youtube video when I was only in 4th grade. When I first started learning how to film and edit content, I definitely watched lots of tutorials on YouTube and TikTok. There are many people out there who offer very helpful guides when it comes to content creation, one of them being myself. Alongside being a new YouTuber, I am also a UGC creator. I first learned about it on TikTok and started doing more research about what UGC is. I really loved the concept behind it and decided to start building my portfolio! With everything I know now, I definitely could have sped up my learning process by looking for and reaching out to a mentor who is successful with what they do. The most essential skills when it comes to being a YouTuber and UGC creator is being consistent, organized, creative, being good at researching, and having an understanding of the sales process. Being a full-time college student and working part-time were the obstacles that stood in my way of learning more.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers
In my first article, I talked about my lipgloss business called Glossarity. I started Glossarity back in May 2021 and my first collection sold out. Glossarity is a travel inspired lipgloss brand that offers hydrating and buildable lipgloss! I definitely learned a lot about creating high quality content, designing a website, and how to run a business. Recently, I’ve decided to take a break from that business since I wanted to focus on content creation because I really enjoyed filming and editing videos. I got into UGC since I wanted to turn my hobby of content creation into a business! UGC stands for user-generated content creation and I essentially create content for brands to utilize on their platforms. I help brands build trust with their audience and increase conversions by creating relatable and eye-catching content for them. I am most proud of how much I’ve improved as a content creator. I learned how to create more aesthetic and engaging content. From experience creating content for Glossarity, I’ve learned how to formulate effective and converting UGC!
What’s been the best source of new clients for you?
Lately, I have been consistent with posting on my social media platforms. I make sure that the content I post are high quality and engaging. As a result, brands have been finding me and then they inquire about my services!
What do you find most rewarding about being a creative?
I enjoy posting content creator tips on my social media and giving advice to other fellow content creators. The most rewarding aspect definitely has to be when I hear from people that I’ve helped them in some way along their content creator journey!
Contact Info:
- Instagram: https://www.instagram.com/kristenflorendo/
- Youtube: https://youtube.com/@kristenflorendo
- Other: UGC Instagram: https://www.instagram.com/kristenugc/ TikTok: https://www.tiktok.com/@kristenflorendo Email: kkristenflorendo@gmail.com