We’re excited to introduce you to the always interesting and insightful Krista Roser. We hope you’ll enjoy our conversation with Krista below.

Krista, thanks for taking the time to share your stories with us today What’s been the most meaningful project you’ve worked on?

Who is your hero and Why?

I think it’s hard to just pick one person that I look to as a hero. I feel like I have several core strong women in my life that I look up to, share advice with and vent to. We celebrate each other and are there for each other when things are hard. Each of these women are business owners, partners and leaders in their own worlds. I think its so important to have other women in different businesses to get different thoughts and suggestions on how to deal with something. Helps to get you out of routines and think of things from different perspectives. When you are the boss and don’t have a partner in your corner its hard to always make every decision. Sometimes you need strong business savvy friends to bounce ideas to. Also, it helps not to feel so alone in all the crazy times. Its ok to ask for help and not have it all figured out. Those times are normally when I learn the most. And is how someone grows and evolves.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

Stylist Krista Roser has a background in both womenswear and menswear which has enabled her to acquire a variety of clients in both the celebrity and editorial realms. Krista’s proverbial aesthetic of print, color, and silhouette choices stay true to her client’s style while highlighting their best features. She works with the likes of Florida Georgia Line, Tenille Arts, Brooke Eden, Priscilla Block, Danielle Bradbery, Cassadee Pope, Ryan Hurd, Parmalee, and RaeLynn. She has also found success styling athletes such as MMA fighter Mike Chandler and Tennessee Titans football player Taylor Lewan, among others. Editorially, her work has graced the pages of Billboard Magazine, People Magazine, Bello, and Vulkan.

Krista is available for work in Nashville, Los Angeles and New York.

How about pivoting – can you share the story of a time you’ve had to pivot?

I originally moved to New York after college and worked in fashion merchandising. I worked for luxury fashion headquarters and was working my way up the corporate ladder never thinking I would start my own business. My younger self was way to scared of that. Though, my journey was cut extremely short when the recession hit in 2007 and many of the opportunities, luxury fashion especially, went away.

I ended up taking a job with a middle level menswear company who made employees start in their stores before promoting to corporate. I had to sort of start over but with a promised fast track as long as I hit my goals. But also in a part of fashion that I never saw myself, Mens’ tailored fashion. At the time I felt like I was going backwards instead of forwards, but never stopped trying to move up. And I did. Then another recession hit. Once again pushed down or in a stand still situation.

At that time, I regrouped and noticed that no one would help my journey than myself. Started to look at what had changed in the world and what was needed in the ecosystem I was in, Nashville. And in the world I loved, fashion. I pivoted took extended education classes in new aspects of fashion business that didn’t exist when I was in school, started fashion editing for a start up digital magazine and freelance styling while maintaining my full time job.

This allowed me to figure out my next steps, realize what my strengths and abilities where and the path I wanted to take next. This is when I started my business. I stepped down to part time from the corporate job until I could managed alone with my business and could afford to live with that income alone.

This taught me a few things. Even when you feel stuck you are still learning and growing. I wouldn’t be near as good at my career now if I didn’t have that time at the mens clothing company and what I learned from my time there. Also, I taught me to always look within on making any changes or making things happen. People can help you here and there, but it’s completely up to you to make your dreams reality.

How can we best help foster a strong, supportive environment for artists and creatives?

I feel like most resources are set up for more traditional jobs. It is more difficult when figuring out insurance, taxes and other business things in our world because we do not fit in the categories they have or how our businesses are generally ran. I wish there were more resources to help creative businesses with these things and almost have way to create our categories to reflex better for those factors.

Contact Info:

• Website: http://www.kristaroser.com/
• Instagram: kristaroser