We caught up with the brilliant and insightful Krissy Burch and Autumn Suter a few weeks ago and have shared our conversation below.
Krissy and Autumn, appreciate you joining us today. We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory.
At RYE The Label, our journey began from a simple yet relatable experience. While shopping with our husbands, we noticed a common complaint – the lack of comfortable spaces for them to relax and enjoy the experience. It sparked the idea to create a shopping destination that catered not only to the fashion needs of women but also to the comfort and enjoyment of their companions.
In collaboration with our husbands, we envisioned a space that went beyond the traditional retail setting. RYE The Label is more than just a store; it’s a community hub. We curated an environment that offers a unique blend of shopping and leisure, featuring a selection of local beer, a stylish bar, a comfortable lounge area, and a big screen TV. This dedicated space allows everyone to have an enjoyable time while shopping.
To further enhance the experience, we introduced a thoughtfully curated collection of men’s clothing, ensuring that our male counterparts have their own corner of excitement. The goal was not only to bring couples closer during shopping outings but also to provide a space where everyone, regardless of gender, looks forward to spending time.
RYE The Label is not just a brand; it’s a concept born out of collaboration, consideration, and a passion for fostering connections. We invite our customers to immerse themselves in an experience that transcends traditional retail, making shopping an enjoyable and shared activity for all.”
Krissy and Autumn, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
What we want the world to know about RYE The Label is that it’s more than a brand; it’s a testament to the belief that shopping can be a shared, enjoyable experience for everyone. Our story is one of resilience, creativity, and the strength that comes from embracing challenges. We invite the world to join us in redefining the way we approach fashion and community, making RYE The Label a destination where connections are forged, and experiences are cherished
Can you share a story from your journey that illustrates your resilience?
We encountered obstacles that tested our resolve, from conceptualizing the idea to navigating the complexities of entrepreneurship. However, we firmly believe that challenges are opportunities in disguise. Each obstacle became a chance for growth and innovation.
To overcome these challenges, we fostered a culture of collaboration and resilience. Working closely with our spouses and drawing inspiration from the shared experiences of our community, we transformed obstacles into stepping stones. We learned to adapt, evolve, and stay true to our vision.
The lessons learned throughout this journey have been invaluable. We’ve discovered the power of collaboration, the importance of adapting to change, and the necessity of staying connected to our community. As entrepreneurs, flexibility and a willingness to learn have been key attributes that propelled us forward.
How’d you build such a strong reputation within your market?
We want the world to know that RYE The Label is more than a brand; it’s a testament to the belief that shopping can be a shared, enjoyable experience for everyone. Our story is one of resilience, creativity, and the strength that comes from embracing challenges. We deeply value the strong relationships we’ve built with our customers, and it’s these connections that fuel our passion and drive for excellence. Moreover, we attribute our success thus far to a combination of hard work, dedication, and a humble acknowledgment that we give glory to God. RYE The Label is not just a destination for fashion; it’s a celebration of community, shared experiences, and the divine grace that has guided us on this incredible journey.
Contact Info:
- Website: ryethelabel.com
- Instagram: @ryethelabel
- Facebook: RYE The Label
- Other: TIKTOK – RYETHELABEL
Image Credits
Kyle Mann