Based on my experience, I think having a career in Social Media in general because it’s not a conventional career choice. There are a lot of different responsibilities that fall under its umbrella and there’s no simple answer for it either, so I understand why it can be confusing to someone not familiar. However, I think that the creator/influencer/social media career is way more popular now than it ever was before with TikTok changing the game as a major platform, empowering everyone to get creative or learn just about anything along the way.

For you, what’s the most rewarding aspect of being a creative?

The most rewarding aspect is being recognized for creating quality content. It’s such a huge compliment to me because I’ve taught myself everything I know, so it’s always a proud moment for me. Secondly, I feel like I’ve come so far as a South Asian woman within the beauty industry. There aren’t many of us out here, so to know that I’m still here pushing forward is enough for me! When I meet other south asian creators, influencers, or entrepreneurs within the industry, it feels especially rewarding to have made that connection. We grow up in a society that teaches you to compete with one another rather than empower one another. Fortunately, the women I’ve met along the way have only ever empowered me to keep going. Personally, I think there needs to be more of us out there challenging the status quo!