Alright – so today we’ve got the honor of introducing you to Korinne Provoast. We think you’ll enjoy our conversation, we’ve shared it below.

Korinne, thanks for taking the time to share your stories with us today What’s the backstory behind how you came up with the idea for your business?

To start, we love Elderberry, and it has been a blessing since we introduced it into our lives over a decade ago during the H1N1 Swine Flu epidemic. Due to the massive outbreak, for the first time, we were convinced to get the flu shot. Within a week, we tested positive for Swine Flu, and it was the absolute worst experience ever! Of course, the doctor said, “Because it’s a virus, you’re just going to have to ride it out.” After over-the-counter meds failed to offer relief (and out of desperation), our quest for alternatives led us to Elderberry Syrup, a natural remedy known for its immune-boosting properties that target the root causes of colds and flu rather than merely alleviating symptoms. Despite initial skepticism, our consistent use of Elderberry Syrup revealed its effectiveness, making it the go-to remedy within our household and eliminating the need for frequent drugstore visits. Initially, we relied on commercially produced options, which often contained excessive sugars, preservatives, and thickeners. However, we later discovered the superior potency of locally made Elderberry Syrup, which was the better option for our family. So, after tons of research, I decided to take a leap of faith and make my own! We became popular with family and friends, so I decided to make an official business, and that’s when That Elderberry Chick was born. I source from the top suppliers and only use certified organic whole ingredients. Our Elderberry recipe is packed with ingredients full of benefits like antioxidants, antivirals, vitamins, and minerals. Today, our Elderberry Syrup is not only a testament to our journey toward natural wellness but has also become a beloved option among both adults and kids for its delicious taste and health benefits. Our mission is not driven by financial motives; it is fueled by a passion for reviving and sharing an effective, time-tested remedy that supports families in navigating through seasonal health challenges.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I believe my branding sets me apart from other Elderberry producers. My goal was to distinguish myself from the conventional, natural-oriented approach that might seem intimidating or unwelcoming to some. I aimed for my brand and name to be charming, playful, and above all, welcoming and inviting. In choosing our name, I wanted it to be memorable and roll off the tongue easily. I often imagined the scenario in my head, “Hey, where did you find that awesome Elderberry Syrup?” “Oh, it’s from ‘That Elderberry Chick!'” The thought brings a smile to my face every time. What fills me with the most pride about my branding are the colors and the background I’ve selected to symbolize me. At first glance, what appears to be polka dots, upon closer inspection, are actually Elderberries! I absolutely adore this detail, and it’s always a delight when people recognize the polka-dotted elderberries. Not only does my branding distinguish me from the competition, but it’s the quality of my ingredients and the delicious taste of my elderberry syrup that truly sets it apart as one of the best in the market.

How do you keep in touch with clients and foster brand loyalty?

We cherish our customers deeply! Without them, we wouldn’t be where we are today. For every customer, I ensure they know I’m always here for any questions, guidance, or concerns they might have. My responsiveness and dedication to providing top-notch customer service is a priority. Additionally, I express gratitude to our regulars by surprising them with extra freebies and offer discounts for sharing reviews and posting our products on social media. I genuinely aim to make each customer feel valued and recognized, not just as another transaction.

How’d you build such a strong reputation within your market?

I’m convinced that our strong reputation stems from our distinctive branding, exceptional quality, and outstanding customer service. I’m committed to excellence, and I believe that this commitment is evident in every interaction with us.

Contact Info:

• Website: www.thatelderberrychick.com
• Instagram: https://www.instagram.com/thatelderberrychick
• Facebook: https://www.facebook.com/thatelderberrychick