We recently connected with Kokab Hasan and have shared our conversation below.
Kokab, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
Hello everyone, I am Kokab Hasan, owner and founder of Cake it out- a small home business. Cake it out was established in August 2020, so we are almost two-year-old (yay!). I was born and raised in India and moved to the US in 2013. After working in the IT industry for couple of years as a web programmer, I decided to take a break when my daughter was born. Baking came as a hobby or rather a fix for the cravings for all the flavors that I couldn’t find near me. Gradually I realized how much I enjoy the process of baking and decorating as it was so therapeutic to me. During covid times I made a business page on Facebook, just to give it a shot and started taking orders. And that’s literally how Cake it out was born. Extremely thankful to the wonderful community of Austin for welcoming me with open arms and supporting my small business with their reviews and suggestions. Cake it out specializes in custom cakes, cupcakes and cake pops and almost all kind of table desserts. I offer a variety of over 14 flavors, from classic to fusion, got it all! I take all the pride to say- I am obsessed and love doing anti-gravity, hyper realistic and working cakes. Clients often comes with unique or specific cake requests, we discuss and sketch, and then finally execute the design. Once I received a request for hyper realistic biryani pot cake. Well, honestly it took me hours to carve, and make it look identical to a real pot of biryani. But it was all worth it, as the birthday boy couldn’t believe it was a cake. My most gratifying cakes were smoking hookah, revolving carousel, working tea dispenser- to name a few.
Where do you think you get most of your clients from?
I strongly feel that nothing works better than a word of mouth, a recommendation from a friend who you trust, weighs above all. Whenever a cake goes out in a party/wedding or any celebration, it is one of the greatest sources of publicity. People see the work in person, they taste it and come back when they truly like it. Additionally, Facebook and Instagram have literally been my portfolio to showcase my work and reviews.
Any stories or insights that might help us understand how you’ve built such a strong reputation?
I put my heart and soul while making the cake. I assure each time that I serve the best of quality in terms of flavor and design. It doesn’t matter how long it takes, if it doesn’t satisfy me, it is not going out of my door. People see the hard work and love towards the job. For me, client comes first. I truly listen to what the client needs and wants- helping them articulate what they have in mind and then delivering on it. If they are happy, I am happy.
Contact Info:
- Instagram: https://instagram.com/cake.itout?utm_medium=copy_link
- Facebook: https://www.facebook.com/CakeItOutByKokab