We were lucky to catch up with Kobe Goodall recently and have shared our conversation below.

Alright, Kobe thanks for taking the time to share your stories and insights with us today. How did you come up with the idea for your business?

I originally came up with the idea for my Photo Booth company as I was graduating college. I was looking for a low-maintenance business that I didn’t have to learn a new skill to operate. I was also looking for a business that would maximize the value of my time. This led me to choose to start Kobe’s 360 Photo Booth. I wanted to couple the marketing skills I learned in College with the charisma I already have in order to curate the perfect small business for myself. I knew this would be worthwhile because it was a business that could be operated outside of 9 – 5 business hours, it didn’t involve long hours, and I potentially have the ability to make more money than my day job if I really apply myself. I felt like this idea would be successful because people are always looking for entertainment and new features to add to their personal events. Plus with a heightened focus on branding and engagement, photo booths become even more valuable because it is a way to disseminate your brand’s content organically. Also, the versatility of booth options set me apart in my opinion compared to other businesses.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

After graduating from Towson University with a bachelor’s in Mass Communication, my goal was to apply the skills I learned in marketing to promote the business to the target audience. I began marketing my business to peers who were graduating from school or family events. With my 360 booth, I brought a unique experience to my guests because this new form of photo booth is much more engaging. The difference is being able to dance, drink, and add special effects while you’re in the booth. After adding over 20 events under my belt I began getting corporate bookings. My goal is to work towards getting more corporate bookings consistently so I can scale my business into a much larger entity and hopefully start to hire employees.

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

A lesson I had to learn was good preparation. Preparation affects a lot of aspects of your presentation and performance. Before I took preparation seriously I would only run through the event test a few times before deciding to go live. I learned that true preparation is creating a checklist, doing a walkthrough, writing notes, and then verifying your event settings with your clients prior to the event so they can make suggestions. If you do not take this level of seriousness when it comes to preparation it can result in many different types of mistakes, which include arrival time, quality of the video, and impression of presentation. Something I had to unlearn was leaving as soon as the event was over. I noticed if I spent time with the clents guests, went a little longer, and spent time networking it would result in positive reviews and new leads.

How do you keep in touch with clients and foster brand loyalty?

I keep in touch with clients and how I met them. Through text, email marketing campaigns, and word-of-mouth. I foster brand loyalty by keeping my brand on their mind, creating partnership contracts, and creating high-quality content that they can redistribute after the event. Not to mention other marketing collateral like key chains, pins, car magnets, etc.

Contact Info:

• Website: www.k360booth.com
• Instagram: k360photobooth
• Facebook: k360photobooth
• Linkedin: https://www.linkedin.com/in/kobe-goodall-3a0273288
• Yelp: k360photobooth