We’re excited to introduce you to the always interesting and insightful Kirk & Jacob McKinney. We hope you’ll enjoy our conversation with Kirk & Jacob below.

Kirk & Jacob, appreciate you joining us today. How did you come up with the idea for your business?

The idea for Rage Zone came from a mix of timing, curiosity, and a lot of conversations where people kept saying, “You guys should start a rage room.” We were already running another business (Junk Teens) and kept hearing the concept come up again and again. Eventually, we visited a rage room in Idaho, and while the core idea was cool, the actual experience left a lot to be desired. It didn’t feel safe, organized, or clean.

That’s when we realized we could do better. We saw an opportunity to build a rage room that felt like a real experience: not just a room with things to break, but an immersive, high-energy space that was clean, safe, and thoughtfully run. Most rage rooms don’t put much effort into the gear or the atmosphere. We knew if we could get that right, plus make it fun and visually engaging, it could really take off. And it has – the interest has been incredible, both locally and online. That’s when we knew this was more than just a good idea, it was a real business with major potential.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

We’re Kirk and Jacob McKinney – brothers, full-time Babson College students, and co-founders of Rage Zone, a rage room experience in Norwood, MA. We opened our doors in February 2025, and the response has been huge. We’ve had packed weekends, incredible feedback from customers, and over 730K TikTok followers in just a few months.

What sets Rage Zone apart is that we’re not just offering people a place to smash stuff. We’re building a full-on experience. Every room is purposefully designed, our safety gear is clean and high-quality (which, if you’ve been to other rage rooms, you know isn’t always the case), and we give people more to break than most places. Some rage rooms give you five glass items, but we give you a whole milk crate full.

On top of that, our content game is strong. We’ve used short-form video and TikTok to build a brand people recognize and want to engage with. We’re proud that we’ve created something that’s fun, therapeutic, and genuinely well-run, especially while still being in college and managing another business. At the end of the day, we want Rage Zone to be the gold standard for rage rooms; not just in Boston, but nationwide.

Any fun sales or marketing stories?

A good marketing story would be right when we opened up Rage Zone and we did our opening day event where we fully smashed a car. It was a risk because it was expensive to get the car into our warehouse as well as smashing it in the first place. We ended up seeing success with the few people that showed up for the event and then following the in person event all of the social media content that we generated from the event. It was a lot of work but it was a bold move and people thought it was awesome that we pulled it off and it will forever be a memory down in the books

Any thoughts, advice, or strategies you can share for fostering brand loyalty?

A huge part of how we stay connected with our customers and build loyalty is through our social media presence. A lot of people who book with us actually recognize our rooms from videos they’ve already seen online. They’ll walk in and say, “Wait, this is the same room I saw on TikTok!” Some people even find us without realizing they’ve already seen us online, which speaks to how consistent and recognizable our content is.

We’ve put a lot of time and strategy into growing our brand across multiple platforms. We’ve built a system and a team around creating and posting videos that follow a proven format people enjoy watching. That consistency has helped make us the most-viewed rage room in the world, with over 700 million views and close to 1 million followers across all platforms.

On top of that, we keep the experience personal. We’re easy to reach, customers can call or email us anytime, and we pride ourselves on making the booking process as smooth as possible. At the end of the day, we want every interaction, online or in person, to feel memorable and seamless.

Contact Info:

• Website: https://www.theragezone.com/
• Instagram: https://www.instagram.com/ragezoneusa/
• Facebook: https://www.facebook.com/people/Rage-Zone/61572667874154/
• Other: TikTok: https://www.tiktok.com/@ragezoneusa

Image Credits

Rage Zone Team