We recently connected with Kiran Nahar and have shared our conversation below.
KIRAN, looking forward to hearing all of your stories today. Let’s kick things off with your mission – what is it and what’s the story behind why it’s your mission?
At Incloosiv Foods, we’re on a mission to blur the line between nutritious and delicious. We believe that the food that nourishes and fuels our bodies deserves to be the convenient, easy, and tasty choice! We proudly use only wholesome and recognizable ingredients, ensuring transparency and goodness with every bite. Rooted in our beginnings at local farmers markets, we’re dedicated to growing our business with the same community feel, connection, and responsibility that inspired the start of our story.
KIRAN, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
Incloosiv Foods was born out of a single mom’s quest for a healthier breakfast for her three young children who only accepted butter laden bagels and sugary frozen waffles. I knew that if I wanted their brains and bodies to have the nutrition to function throughout the day, I’d need to create a healthy alternative that my kids would eat happily. I experimented with sweet waffles first, made with oats, seeds and nuts, and seasonal fruits. Fortunately, they were a hit with my kids and they had no idea they were eating something deemed “healthy.” I fell in love with the waffles myself and created a savory version with lentils, immune boosting herbs, and lots of veggies. Whenever I would bring the waffles to work for my breakfast or lunch, I’d share with my coworkers and be met with rave reviews and encouragement to share the product with the rest of the world! When my youngest finally left for college in 2021, I started selling the waffles through a local Moms Facebook group and quickly launched in local farmers markets when the demand grew beyond a few pickup orders here and there. Today, Incloosiv Food services farmers markets, local cafes and restaurants, and grocery stores.
We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?
Lessons I’ve Had to Unlearn on My Entrepreneurial Journey
Everything needs to be perfectly in place before starting a business.
You have to spend money to make money.
When I began building my business through word of mouth, I didn’t have everything perfectly set up, but I had a lot of faith—in my product and in myself. I learned and improved as I grew, letting my experiences shape my the journey.
In the beginning, I spent only on the essentials, like a food manager license. As I saw demand and potential growth , I started investing gradually, which helped me avoid the pressure of overspending and let my business grow at a pace that felt right for me.
How’d you build such a strong reputation within your market?
I focused on delivering my very best product and ensuring every customer felt valued and appreciated. Instead of aiming for a one-time sale, I built my business around repeat orders, making customer satisfaction my top priority. My customers became my best marketers, and there’s no better advertising than word of mouth.
Contact Info:
- Website: https://www.incloosivfoods.com
- Instagram: incloosivfoods