We’re excited to introduce you to the always interesting and insightful Kinga Krupa. We hope you’ll enjoy our conversation with Kinga below.

Kinga, appreciate you joining us today. Let’s start with the story of your mission. What should we know?

Lilith W was born out of a need to create — not just beautiful things, but meaningful ones. I wanted everything that comes from my hands to carry a message. My jewelry and sculptures are manifestations of inner strength, courage, and freedom. I create for those who aren’t afraid to be themselves — even if “being yourself” means being wild, dark, or defiant.

The name Lilith W is no coincidence. Lilith stands for independence, feminine power, and the refusal to conform to imposed roles. W stands for Veles — the Slavic god of crafts, art, and the underworld — blending creation with transformation and mystery. These two archetypes reflect my path: I create objects that are raw, symbolic, sometimes abstract — but always true.

My mission isn’t just to make jewelry. I want to inspire others to look deeper and see beauty in the unexpected. To live in alignment with who they truly are — regardless of how unconventional that path may be.

Kinga, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

Lilith W is a reflection of my inner world — my passions and values. I’ve always been fascinated by art, craftsmanship, and the power of meaningful objects. When I first started out, I didn’t yet know where this path would lead, but I knew that what I create must be real, honest, and aligned with who I am.

My brand is a tribute to inner strength, freedom, and originality. I make jewelry that not only catches the eye but also tells a story — a deeper one. For me, it’s essential that my work inspires people to express themselves fully, without following shallow trends or outdated social expectations. I want my pieces to be a symbol of the courage it takes to be different and to live according to what truly matters to you.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

My reputation wasn’t built by accident. I’ve always prioritized authenticity — not just in my work but in how I connect with people. I create from a place of passion and purpose, and I think that’s what people resonate with. My jewelry and sculptures aren’t just decorations — they’re a statement of inner power and individuality.

Patience and consistency played a big role, as did staying true to myself. I’ve built real relationships with clients who value originality, strength, and honesty — the foundation of my brand. What sets Lilith W apart is the willingness to break away from surface-level beauty standards and instead champion what’s raw, real, and personal. In a world obsessed with appearances, I want to remind people that what truly matters comes from within.

How about pivoting – can you share the story of a time you’ve had to pivot?

Changing the direction of my career was a natural step in my personal and creative evolution. Over the years, I gathered experience in different fields, but I always felt that my heart belonged to creating things with deeper meaning — things that allow me to express who I am. That shift was a conscious choice, driven by the need for artistic freedom, but also by a longing for a different kind of life.

For me, this wasn’t just a career move — it was a declaration of the values that matter most to me: authenticity, originality, and the courage to live honestly. This change also brought a lifestyle shift: I want to live closer to nature, take care of more animals, and create in peace. Making jewelry and sculpture gives me that opportunity — to live anywhere in the world, away from the noise, while still doing what I love and building a life aligned with what’s truly important to me.

Contact Info:

• Instagram: https://www.instagram.com/lilith_w__?igsh=MWRoMGRqeWxtcDFndg%3D%3D&utm_source=qr
• Facebook: https://www.facebook.com/share/18YJsBmiKP/?mibextid=wwXIfr
• Other: https://lilithw666.etsy.com

Image Credits

The photos are taken by Karolina Domaszewicz