We were lucky to catch up with Kina Sadler recently and have shared our conversation below.

Kina, appreciate you joining us today. We’d love to hear the backstory behind a risk you’ve taken – whether big or small, walk us through what it was like and how it ultimately turned out.

I had been an employee from the time I was 15 to the time I was 40 years old. Although I have been in this industry since 2010 I always had a full-time job working for other people and did my skin care and make up work outside of those jobs. It has always been my dream to work for myself. When I was headed to maternity leave with my youngest daughter, I made a plan to take the one year I was allowed from my full-time job for maternity leave to try and grow my business with the goal of becoming self-employed. When Covid hit, I felt like my plan was going to be derailed. However, once the city was able to open back up, my business boomed. I had a plan to take a step out on faith, and because I was scared of what would come from Covid I questioned that. I was terrified.I went ahead and took the risk of quitting that job and going full-time with my passion, and I have never looked back and I don’t plan to.

Kina, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I am a Nashville Tennessee native who grew up on the east side of the city. I have two daughters, who are my pride and joy and my biggest accomplishments to date. I got into this industry from traveling along with a friend of mine to a beauty industry tradeshow. I wandered into some classes at that show, and was intrigued by hearing a young lady discuss her job as a make up artist, and how much money she made, and how much she enjoyed her profession. When I came back from that tradeshow, I started to research what I needed to do to join this industry in that aspect and two weeks later, I was enrolled in a school of cosmetology. Once I graduated, a classmate asked me to join her at a beauty bar as she was opening it was perfect. I was able to work my own schedule and gained a few clients, which was a blessing right after school. I took a slight break from skin care and pursue the make up artistry more than anything for a few years. I had to invest a lot in growing my business, learning Internet marketing via social media. That was a great tool for me and still has been to this day. I work hard to keep people engaged with me online which is not hard because I love meeting new people and networking. Word of mouth from the people I engage. network, and have become friends with ,has been a gift to me with growing my business. Those people have become my clients and those people have referred clients. I greatly I appreciate everyone of them. I offer skin care services, education to my clients, continued education for people in the industry wanting to learn new techniques or brush up on what they already know as far as skin care. I do lash extensions and I offer body sculpting services, as well as waxing services. I think what sets me apart in the industry is my willingness to get to know people of all walks of life and my compassion for my clients. I want to make sure they have the best experience with me. I want them to feel warm and welcome so that they tell their friends about my services. I don’t want anyone to feel nervous or apprehensive about coming to get a service. I treat my clients the way I would want to be treated. I know sometimes self-care is new to people and asking questions about what is going on with your skin/body or wanting to change things about yourself can be overwhelming. It’s not a good feeling to feel apprehensive about this. I have been there, so I want everyone to leave my presence feeling like they had an experience, not just went to see an aesthetician. I work with my clients to figure out a plan to give them the desired result they want. We are a team and I need them just as much as they need me

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

Initially, when I got into this field, I was always checking out what people who were before me we’re doing so that I could keep up. Eventually, I realized clients are coming to me because of me. So there is no need for me to be so focused on what veterans in the game we’re doing. I was new and fresh and people liked my work so I had to invest more time, focusing on myself, and what I had to offer and what set me a part opposed to trying to keep up with who was popular prior to my entry. We are our only competition, and once I learned that I was set

Can you tell us about what’s worked well for you in terms of growing your clientele?

For me, the most effective strategy has been making myself visible and transparent at all times. As long as people can always see you or reach you and feel you are attainable as their service provider, they will continue to seek you out. When those people feel good about you of course they will share their wonderful experience with you when someone ask. Rave reviews are always helpful and as long as your work is consistent, people will be happy with the consistency and they will do your marketing for you. Just do good work and treat people well. If you can do that and stay visible, growing clientele will come easily.

Contact Info:

• Website: Www.styleseat.com/mskas
• Instagram: @kinatheskinnie
• Facebook: https://www.facebook.com/KinaASadler?mibextid=LQQJ4d

Image Credits
All photos are owned by me