We recently connected with Kimberly Haase and have shared our conversation below.
Kimberly, looking forward to hearing all of your stories today. We’d love to go back in time and hear the story of how you came up with the name of your brand?
iLoveKare’s name has a message within its name. I love when people ask us how we came up with our company name. When you say iLoveKare you are declaring that you love to be cared for. We use the “I” in terms of psychoanalytic theory, as ego, that portion of the human personality that is experienced as the “self” or “I”, According to Sigmund Freud in the description of the dynamics of the humane mind. When we often declare a thing or statement we oftentimes start with I… We want people to declare that they love Kare. The second word is love. We often use the word love to express a deep feeling of affection. We want our brand’s name to express in words how much we love our clients and their family. Using the letter K instead of C is a play on the first letter in my name. When in kindergarten, I often misspelled my words by using the letter K instead of C. I thought spelling Kare would wink on all those wrong spelling tests I had received. I want to encourage others who get things wrong, that in the right space, wrong could be a new way of doing something right.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
A graduate of Kennesaw State University with a bachelor’s degree in Political Science, where I was awarded a Who’s Who student recognition award in 2016. There, I was a member of Pi Sigma Alpha, the national political science honor society. In 2021, I decided to run for Acworth City Council, my platform was to encourage Acworth’s residents to inspire others. Our company encourages its Kare team to find organizations that support matters which inspire them. We have helped originations like the Atlanta Regional Commission(ARC), the Georgia Department of Behavioral Health and Developmental Disabilities (DBHDD) COVID-19 Emotional Support Line, and a plethora of other community outreach programs. We engage our clients’ family involvement with interactive programs to help build a better exterior support system. These interactions encourage our community to be engaged with the outcome of their service.
The inspiration for iLoveKare came from assisting my great-grandmother, Ella Colenburg, and her friends. This desire to care for my grandmother and her friends would one day turn into creating a service. I quickly realized, that though I enjoyed serving the elderly and had a developing desire to become an advocate on their behalf, I knew I needed to establish a platform of my own. This introduction to working with the elderly started with serving my family and led to over 23 years of experience. I had found that there was a niche in helping aging adults age in place. Some of my educational certificates include the OxfordX course on “From Poverty to Prosperity: Understanding Economic Development,” a Gerontology certification from Kennesaw State University, The Edge Connection certification for Business Planning, and a federal procurement training program certification from Government Procurement Innovators (GPI). However, my greatest achievement and reward has been raising three wonderful young men who show love and respect toward others.
How’d you build such a strong reputation within your market?
iLoveKare concierge service helps to solve social problems within the aging population. We believe our brand aim is to help lead the way of addressing unmet needs or solving a social problem through a market-driven approach. Our KMHconcierge department is a relationship-based home care service that is designed to deliver impact, not just input. We cater to each client and offer services that are custom to the needs of the family. Our concierge service provides one-on-one non-medical personal assistance which creates an enjoyable, reliable life for aging adults; and is convincing for their caretakers. Our success is in helping keep our clients healthy and independent!
The four marketing tools we use are the four P’s, product/service, price, place, and promotion.
What do you think helped you build your reputation within your market?
iLoveKare uses four tools of marketing to help build a five star google-rated reputation; we are polite, professional, pleasant and posh. Our engaging interactions create the ability to achieve knowledgeable success, which allows us to outperform our competitors. This form of marketing reputation nurtures our clients dependence on the services iLoveKare provides.
A majority of our marketing is shared through word of mouth. Through our clients’ satisfaction with our services, word of mouth marketing triggers a chain of interest within their circle of influence. Word of mouth has helped build our reputation in our market, to describe the impeccable service that iLoveKare has become known for.
Contact Info:
- Website: www.iLoveKare
- Facebook: https://m.yelp.com/biz/ilovekare-kennesaw?osq=ilovekare
- Linkedin: www.linkedin.com/in/kimberly-haase-oboaa570
- Yelp: iLoveKare
Image Credits
Ledjen Haase Lillie Heisser Armitrica photography