We recently connected with Kimberly Gordon and have shared our conversation below.
Alright, Kimberly thanks for taking the time to share your stories and insights with us today. Let’s jump right into the heart of things. Outsiders often think businesses or industries have much larger profit margins than they actually do – the reason is that outsiders are often unaware of the biggest challenges to profitability in various industries – what’s the biggest challenge to profitability in your industry?
Food cost has been at an all-time high! This causes pricing to go up…which people really don’t take the time to consider. Restaurants are doing the exact same thing but because they buy in such large amounts, you dont see it as blatently obvious. Look at where gas prices ]are…but you HAVE to buy gas….its essentially the same concept.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
Kimberly Gordon aka Chef Kay is a Private Chef in Florida. She comes from a big family of Southern & Creole cooks. She left her Corporate America career to pursue her passion for cooking. She attended the University of South Florida for her Bachelor’s in Communication and Valencia College for Culinary Management. She started her own catering business in 2013 called Good Enuf 2 Eat Catering. Since then she has had the honor of cooking for professional athletes in the NBA, NFL, and PGA. She has also cooked for actors, comedians, & reality tv stars. In 2015, she became a part of #TeamChefRLI working under Chef Richard Ingraham, Dwayne Wade’s Private Chef. She was also awarded #1 Nutritional Counselor in Orlando for 2015-19 by Thumbtack. In 2020, she was selected to be one of the premier Chefs to cook in the NBA Bubble. She has been flown across the nation to cater events for exclusive clientele. Chef Kay is living in her purpose & remains humbled by her growth. Sky isn’t the limit…the stars are!
Any fun sales or marketing stories?
I remember when I first acquired my first professional athlete! It was truly a marketing miracle! The thing to remember is: these athletes are approached CONSTANTLY by people who have the latest & greatest idea, product, or service they should “buy into.”
I came at it from a different angle: I told my client I would offer my service free for one week. If he wasn’t satisfied, we could part ways with noting lost for him! that was truly a game changer! I knew I had a special gift of combining flavors & textures!
That began my journey of catering to high profile athletes!
Are there any books, videos or other content that you feel have meaningfully impacted your thinking?
The 7 Habits of Highly Effective People
Contact Info:
- Instagram: www.instagram.com/chefk.danielle