We caught up with the brilliant and insightful Kimberly Buchanan a few weeks ago and have shared our conversation below.
Kimberly, looking forward to hearing all of your stories today. We love asking folks what they would do differently if they were starting today – how they would speed up the process, etc. We’d love to hear how you would set everything up if you were to start from step 1 today
Wow. There are several things I would do differently, but the first thing I would do is find my WHY. Understanding your why is a powerful thing. For me, once I determined what my “why” was, every career or entrepreneurial decision I made, was driven by something more meaningful. It drove me. It pushed me when I thought I couldn’t go any farther. It challenged me. It helped me reach new potential.
There are more things I would do differently, but I believe those to be essential starters.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
I am a best selling author, speaker, and a certified transformation coach. My book, “Unlock Your Potential: 21 Ways to Move from Stuck to Unstoppable”. The book outlines 21 things in life that need to be given up so you can live up to your life’s potential, in addition to tips and tricks on how to become the success you want to be and find balance and freedom.
My superpower is based on helping people who have an entrepreneurial mindset and want to build their personal brand based on the gift or gifts they have to offer the world.
I think what sets me apart from most people is that I don’t subscribe to being just one thing. I believe it’s perfectly fine to be multi-talented. The world is waiting for you to share what’s inside of you – what inspires you. I pride myself on helping people find the tools and motivation they need to FIND AND BRING THEIR WHOLE SELF to the front of the room in a way that makes them happy from the inside, out.
I wrote one book and it became a bestseller that turned into speaking opportunities, features in multiple international publications, a podcast, a coaching practice, influencer partnerships with global brands, a blog, a line of greeting cards, and other products.
My clients relate to me because I was once them. I didn’t set out to be a bestselling author, social influencer, or any of those things. I’ve always had an entrepreneurial mindset, but I didn’t act on it until life threw me a huge curve ball and I almost lost everything. There are 21 things that saved my family and me, so I wrote about them in my book, “Unlock Your Potential: 21 Ways to Move from Stuck to Unstoppable.” That book was the start of everything you see today.
What’s been the best source of new clients for you?
The best sources of new clients for me have been two things: 1. WORD OF MOUTH: My coaching clients have been successful as a result of me helping them unlock their full potential. And when my clients are happy, they do not mind recommending me to other people.
2. SPEAKING ENGAGEMENTS: The second source has been through speaking engagements. People see me speak and someone from the audience almost always turns into a client.
Any insights you can share with us about how you built up your social media presence?
I have to be honest with you. I have thousands, but not millions, of followers on social media. But the followers I do have are loyal. They believe in me and my potential. They resonate with my journey, so they are supportive. Also, I recognize that my clients are not on all social media platforms. For example, my audience is on LinkedIn, not Snap Chat; and I recognize that. I meet them where they are. I place my attention where I know the people I am talking to are open to hearing me. I’d much rather have 1000 people who are engaged and supportive, versus a million who are not interested in what I have to offer.
Contact Info:
- Website: https://kimberlybuchanan.com/
- Instagram: https://www.instagram.com/kimsbuchanan/
- Facebook: https://www.facebook.com/kimsbuchanan1
- Linkedin: https://www.linkedin.com/in/kimsbuchanan
- Other: Apple Podcast: https://podcasts.apple.com/us/podcast/unlock-your-potential-with-kimberly-buchanan/id1513916881 Spotify: https://open.spotify.com/show/04HoULUddmRkBpclcFqWxk