We’re excited to introduce you to the always interesting and insightful Kim Ford. We hope you’ll enjoy our conversation with Kim below.
Kim, thanks for joining us, excited to have you contributing your stories and insights. Let’s start with the story of your mission. What should we know?
Autumn Glow Botanical’s mission is to empower and educate consumers about the harmful ingredients commonly found in skincare products. We strive to provide high-quality organic skincare solutions that promote healthy, radiant skin while preserving our planet.
I once had a friend who worked for a very well know cosmetics company. He began to tell me that he had to wear a hazmat suit when working with the ingredients ! I couldnt beleive it! That is when I started to do my own research and decided that “I wanted to see more non toxic products on the market at an affordable price.” I was using products that didn’t enhance my skin. There was no Glow! After going through a bout of break-outs and dry skin in my 4o’s, I began to research some of the ingredients in a lot of the skin care products on the market, when I realized that moisturizers did not deeply moisturize my skin! I found that the ingredients to preserve these products contain hormone disrupters, allergens and most of all carcinogens! So I began using oils. These oils I used were natural, high in vitamins A, C and E and helped clear up my adult acne. I was also building collagen and preventing fine lines and wrinkles.
When my own skin cleared up, I became such an advocate for healthy, less toxic products on our skin! But we have to understand we are reading in terms of ingredients lists. I would like to help with that.
Kim, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
My name is Kim Ford and Im an Esthetician. W orking in the skin care industry for 15 years I decided to create a skin care line that was affordable, organic innature, contains no toxinc materials and produces results. After experiencing breakouts in my 40’s, I wasleft with dry un even skin. This prompted to to start using natural products. and after researching, I realized natural is better for all of us. It soon became my passion. I am so proud of the fact that customers get results, clean clear , glowing skin naturally. My line consits of an emulsying make up remover cleansing oil, cleanser, face mist and beauty oil oil. I also have a scrub and mask for uneven skin tone and acne prone skin.
Can you talk to us about how your funded your business?
Starting my business was purely started on passion. Once I saw results with my own skin, I thought maybe others could benefit from my products as well. I gave out free product to my existing clients and when every single one said they loved it and wanted to know where they could buy it, I knew I had a budding business. So I used my credit cards!! I knew I had a great product, so I researched and purchased allof the raw materials and put it on my credit card. I used about $15k and just about paid that initial cost off.
How’d you think through whether to sell directly on your own site or through a platform like Amazon, Etsy, Cratejoy, etc.
I sell mainly through my website as well as Amazon. I like the idea of having a national reach with customers. It is also more cost effective to set up an on line presence versus a brick and morter store with limited reach. There is a convenience tha allows customers to browse and purchase products from the comfort of their own home. There is also detailed product information on line as well.. Now the “cons” can be a lack of physical interaction, and this is where social media comes into play. Potential customers have access to me in terms of questions and coments on my Instagram, Facebook or Tik tok page. I also feel trust and reputation may be a “downside” to selling online. Again, Social media presence plays a big role in counteracting that.
Contact Info:
- Website: www.autumnglowbotanical.com
- Instagram: @autumnglowbotanical
- Facebook: Autumn Glow Botanical