We’re excited to introduce you to the always interesting and insightful Kiersten & Camden Diggs. We hope you’ll enjoy our conversation with Kiersten & Camden below.

Kiersten & Camden, thanks for joining us, excited to have you contributing your stories and insights. We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory.

We started our entrepreneurial journey as Instagram Influencers highlighting the best things to do in Charlotte, NC for young couples (@clt.living). We did this part-time while working our 9-5 for the first year and a half. We always knew we wanted to be full-time business owners, but our influencer marketing business started almost solely as a way to impact our community and provided us with a creative outlet. CLT Living started to grow exponentially and resulted in local businesses reaching out to us DAILY to be featured on our page. This was a light bulb moment for Camden and me. We realized that we had built a skill in managing our own social media accounts, and this was something other Charlotte businesses also needed to market their businesses.

Kiersten & Camden, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

Diggs Design is a Social Media Marketing Agency with a mission to help hospitality businesses in Charlotte, NC achieve their marketing goals on Instagram and Facebook.

We got into social media originally through Influencer Marketing on our page @CLT.Living on Instagram. This account focuses on helping young couples find the best things to do in Charlotte, NC. We originally started @CLT.Living because our friends kept asking what we were doing on the weekends as we kept a busy social calendar and loved experiencing all our city had to offer. CLT Living started as a way for us to keep our friends up to date on all of the best happenings in our city, but we always had dreams of the page helping us start a business of some kind in the future. Little did we know, we’d fall in love with the creativity of social media, meeting local business owners, and the power it can have to transform a small business’s customer base.

This led us to start our second business, Diggs Design. With the expertise we learned from CLT Living, Social Media management certifications through Meta, and countless additional learning opportunities we began managing social media accounts for businesses.

What sets our work apart is that we’re a one-stop shop. Not only will we manage a business’s Instagram and Facebook, but we will also shoot and edit all photos and videos. We have the knowledge to implement social media ad campaigns, manage influencer marketing campaigns, yelp management, and so much more. The options are endless to customize a tailored package that will best fit the business’s marketing goals.

Any insights you can share with us about how you built up your social media presence?

The best advice we can give on growing on your social media is to be consistent and create great content. After a personal phone call with Meta; who owns Facebook and Instagram, the algorithm requires you to post 3-5x per week to stay relevant with your audience. If you think about it, to have a loyal audience that shows up for you online, they need you to show up for them with consistent content. Otherwise, your audience will lose their attention.

Additionally, it’s important to create quality content. This means having good lighting with limited shadows and creating engaging content. Not only photos of your product or service, but show employee faces, keep up with social media trends, and show the personality of your business’s branding.

Where many businesses fall short is lacking to realize the amount of time and expertise it takes to create an effective social media presence. On average it takes 6-10 hours per week to post on social media, in addition to building the skills it takes to film high-quality media and keep up with all of the changes on social media.

How about pivoting – can you share the story of a time you’ve had to pivot?

Life as a business owner means consistently adapting to change and pivoting to the market. One way we stay ahead of market changes with our social media management clients is by implementing quarterly strategy updates. This means every 3 months we perform a series of tests and research on our client’s social media accounts including SWAT analysis, market research, updating content pillars, and an effective posting schedule.

We had a client recently whose reel (Instagram or Facebook short video) views started to slowly decrease. Upon our quarterly strategy analysis, we discovered a way to change the style of posts we were creating to better fit her followers and reach a larger target audience, within 7 days of implementing these changes, her account was receiving more engagement than ever before.

Contact Info:

• Website: https://diggsdesignllc.com/
• Instagram: @diggs_design
• Facebook: https://www.facebook.com/diggsdesignc
• Linkedin: https://www.linkedin.com/company/diggs-designllc
• Twitter: N/A
• Youtube: N/A
• Yelp: N/A
• Soundcloud: N/A
• Other: Portfolio: https://diggsdesignportfolio.my.canva.site/diggs-design-portfolio

Image Credits

The profile photo and 2 images with a tan backdrop are shot by Emily Condra Photography.
All other photos were shot by Diggs Design LLC.