We’re excited to introduce you to the always interesting and insightful Kiara Whiteside . We hope you’ll enjoy our conversation with Kiara below.
Kiara, thanks for taking the time to share your stories with us today So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?
In 2015, I was diagnosed with multiple sclerosis. I lost all feeling on the left side of my body . While feeling so helpless, I made the decision to not wallow in my diagnosis and circumstance but instead use it as motivation to live out my dreams . Tomorrow is not promised . Something as simple as using your legs and arms is a blessing that can be taken away . After regaining feeling in my limbs and being able to walk again I began taking my makeup artistry more serious . I made a post on Craigslist and got my first client. I’ve been building confidence in women ever since.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers
I’m a makeup artist that specializes in soft glam looks. Meaning, a more natural but glamorous appearance . I also offer one on one classes for women that want to learn how to do their makeup on their own . I began this career because of my love for skincare , makeup , and the satisfaction when I see the confidence boost women get when they get out of my chair . I’m in school to become an esthetician so I not only help clients with their makeup but I go a step deeper and discuss their skincare routine and overall health so that they can feel confident even without makeup .
How about pivoting – can you share the story of a time you’ve had to pivot?
During the pandemic like many businesses I had to get creative and make changes in order to still have revenue . I began to offer one on one lessons for the first time and they were done virtually via FaceTime or zoom. I was able to keep my business flourishing during the pandemic by getting creative while still catering to my clients .
How did you build your audience on social media?
Social media can be tricky . It’s not an overnight thing for everyone . You must be patient but more importantly, CONSISTENT. Even on your personal page find a way to redirect your followers to your business page(s). And remember .., followers does not equal dollars ! Your business can still be successful with a small following
Contact Info:
- Website: http://shopkiarawhiteside.as.me/
- Instagram: Kiarawhiteside
- Facebook: Kiara Whiteside
- Youtube: Kiara Whiteside
- Other: TikTok:: shopkiaraw