Alright – so today we’ve got the honor of introducing you to Kiara Smith. We think you’ll enjoy our conversation, we’ve shared it below.

Alright, Kiara thanks for taking the time to share your stories and insights with us today. What do you think it takes to be successful?

One thing I noticed when defining success is that the definition is the same but the meaning is different for different people. For me, being successful isn’t all about the quantity of money I have (definitely a bonus) but it’s how I feel and make others feel. If what I’m doing isn’t helping people outside of me then it’s not a success. When I launched Isn’t She Lovely Bridal Boutique back in 2018, my first thought was that I would be helping a lot of men and women save money on their wedding day. When I was dress shopping for my own wedding I felt really discouraged because almost everywhere I looked at dresses were way beyond my price point. I just had twins along with my then 1 year old so spending thousands of dollars on a dress alone wasn’t even possible. I created this business model where a client can not only shop affordable from home, they can also spend a fraction of the cost of dresses and suits for designer quality. Not only that it’s easy and convenient. That’s success to me. I’m excited to see more growth in Isn’t She Lovely Bridal Boutique business and to help as many women and men out as I can by saving money while looking their best especially in the economy we are living in.

Kiara , before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

Launched July 2018, Isn’t She Lovely Bridal Boutique has serviced women, men, and children with custom and stock size, designer quality dresses and tux for under $1,000. We custom for any event including, weddings, bridesmaids, groomsmen, flower girl, birthdays, fancy galas, or evening attire. We also offer payment plan options to help individuals who may be trying to fund other things for their wedding/event. With a 50% down payment, we then allow our clients to pay the remainder any time before shipping and we will begin the design process. We have serviced men and women in the US, Australia, Europe, and Canada as we ship worldwide.

We like to fully involve our clients in the designer process but also not take too much of their time. Once inspiration photos are sent, our clients get to choose their lace, fabric, colors, ect all from the comfort you of their own home. We do not add or subtract anything from the design without the clients notice and we send final photos for confirmation before shipping. With being an online only boutique, this option helps ease concerns or errors allowing our clients to be fully engaged and to actually see the final look before it’s shipped.

With the economy and everything going digital, Isn’t She Lovely is a new and affordable way to shop for all occasions!

What’s been the best source of new clients for you?

Interestingly enough, we decided to remove our website as of now as we get more orders and inquires via Instagram and Facebook. Those 2 platforms is our website and allowing clients to reach out directly through direct messaging or email has allowed clients to ask as many questions as they want with no consultation fees. We still have some inquires asking if we have a website but very few. It’s also cut down cost of the business by not paying every month on website fees.

Let’s talk about resilience next – do you have a story you can share with us?

When covid initially hit, I was finishing school to obtain my Registered Nursing license. My goal was to get back out to my career of nursing but the fear of the unknown with virus kept me home protecting my family. This put a fire under me to go full fledge and make Isn’t She Lovely Bridal Boutique my main income. I seen the opportunity to reach more audiences as physical bridal boutiques were all closed. I was able to triple my income in 2020 alone and I have increased sales every since! Even though it’s been a trying time for the entire world due to covid 19, my business has grown because of it .

Contact Info:

• Instagram: @isntshelovelybb
• Facebook: @isntshelovelybb

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