We’re excited to introduce you to the always interesting and insightful Khushi Patel. We hope you’ll enjoy our conversation with Khushi below.

Khushi, thanks for taking the time to share your stories with us today Let’s kick things off with your mission – what is it and what’s the story behind why it’s your mission?

As the creator of this versatile, multi-use nourishing oil, I embarked on a journey back in 2021; inspired by a desire to make life more beautiful and more straightforward. The genesis of AURORA was born from a personal quest to harmonize the demands of a busy modern lifestyle with a genuine connection to nature and self-care.

Years ago, I found myself juggling a hectic daily routine that left little time for self-pampering. My cabinets were cluttered with countless products for hair, face, and body, each claiming to hold the key to beauty and well-being. But deep within, I longed for a simpler, more sustainable approach—one that would allow me to streamline my beauty regimen without sacrificing quality or authenticity.

I dedicated myself to a mission: to create a nourishing oil that would work wonders on hair, face, and body, harnessing the benefits of carefully selected natural ingredients. The vision was to minimize waste, to encourage a deeper connection with nature, and to make daily self-care routines more enjoyable and efficient. The result was AURORA, a true labor of love and a reflection of my commitment to crafting an all-encompassing, all-natural solution for beauty and well-being.

AURORA is not just an oil; it’s a manifestation of my desire to simplify life, to nourish the soul, and to promote a harmonious balance between the demands of the modern world and the timeless wisdom of nature. With each use, I invite everyone to join me on this journey towards a more beautiful, more sustainable, and more authentic way of self-care.

Welcome to the world of XVI, where nature’s essence meets the art of simplifying beauty and enhancing well-being.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

My name is Khushi Patel, and I’m the founder of XVI, a skincare brand that focuses on holistic self-care. My journey into this industry began with a deep passion for wellness and natural beauty rituals. I’ve always believed that skincare should be more than just a routine; it should be a way to reconnect with yourself and promote overall well-being.

At XVI, we offer products that blend luxurious skincare with intentional self-care practices. Our flagship products include the Aurora, a multi-tasking oil that nourishes, hydrates, and revitalizes from head to toe and the Reflexology Wand, designed to elevate your skincare routine through facial massage and reflexology techniques.

What sets us apart is our commitment to creating products that not only deliver results but also encourage mindfulness and relaxation. AURORA, for instance, is infused with high-quality, natural ingredients that work harmoniously to restore your skin’s natural glow. Paired with the Cooper Reflexology Wand, it transforms your skincare routine into a ritual of self-care and self-love.

I’m most proud of the impact our products have had on our customers’ lives. Hearing how XVI has helped someone feel more confident in their skin or find moments of calm in a hectic day is incredibly rewarding.

For anyone discovering XVI for the first time, I want you to know that our brand is about more than just skincare. It’s about empowering you to prioritize yourself and your well-being. Whether you’re looking to enhance your skin’s health or simply take a moment for yourself, XVI is here to support you on your journey!

Are there any books, videos, essays or other resources that have significantly impacted your management and entrepreneurial thinking and philosophy?

Books:
“The Hard Thing About Hard Things” by Ben Horowitz: It offers a candid perspective on the realities of entrepreneurship, particularly the challenges of leadership and making tough decisions.

“Atomic Habits” by James Clear: Although not strictly about entrepreneurship, this book deeply influenced how I approach personal and team productivity. It emphasizes the power of small, consistent actions in achieving long-term success.

Videos and Talks:
Simon Sinek’s “Start With Why” TED Talk: It profoundly shaped how I approach branding and leadership, emphasizing the importance of purpose-driven work.

Sarah Blakely’s interviews (founder of Spanx): Her story inspires me as a founder. I love her mindset on embracing failure and how she built a brand rooted in solving real problems.

Essays and Articles:
Paul Graham’s essays on entrepreneurship, especially “Do Things That Don’t Scale.” It changed how I think about launching products by highlighting the importance of personal effort in early growth stages.

Other Resources – Podcasts:
The How I Built This podcast by Guy Raz: Listening to founders share their journeys has been an ongoing source of inspiration and learning.

What’s been the most effective strategy for growing your clientele?

The most effective strategy for growing clientele combines understanding your target audience, building authentic relationships, and leveraging data-driven marketing.

Understand Your Ideal Client:
Conduct in-depth research to define your target audience. This includes understanding their pain points, preferences, and purchasing behaviors. For XVI, I focus on addressing skincare concerns specific to my target market by creating products tailored to their needs.

Deliver Exceptional Value:
Ensure your product or service solves a genuine problem or fulfills a specific desire. Clients become loyal when they see tangible results and feel like they’re part of a brand that understands them.

Leverage Word of Mouth and Social Proof:
Encourage satisfied customers to share their experiences. Reviews, testimonials, and user-generated content (UGC) build trust and credibility. Collaborating with content creators, like with our UGC campaigns, helps amplify brand awareness authentically.

Focus on Relationship Marketing:
Building genuine relationships with clients, through personalized communication and follow-ups, ensures long-term loyalty. People want to feel valued, not just sold to.

Use Data to Drive Growth:
Analyze customer behavior and feedback to optimize marketing strategies. Whether through targeted social media ads, email campaigns, or SEO, data helps me allocate resources to high-impact areas.

Community Engagement:
Hosting events, engaging on social media, and being present in spaces where your target audience interacts builds familiarity and trust.

By combining these approaches, you create a balanced strategy that attracts new clients while retaining and nurturing existing ones.

Contact Info:

• Website: https://xvi.global/
• Instagram: @xvi.global
• Facebook: https://www.facebook.com/profile.php?id=61552722455959&mibextid=LQQJ4d
• Other: Tik Tok:
  @xvi.global

Image Credits

Photos by: Kaelie Birkett Media