We recently connected with Khrystiana D. and have shared our conversation below.
Khrystiana , thanks for taking the time to share your stories with us today What’s the best or worst investment you’ve made?
The worst investment is also my best investment, which is, playing into creativity. My Mommy tries to create every single product that I can dream of, and sometimes that makes it really hard. For example, I have a product called “Dream”. I make it in lipgloss, lotion, bath bombs, and pretty much everything else I carry. It’s our best selling flavor, because it looks and smell just like an orange creamsicle. The problem is, it’s so hard to get the scent just right, and alternating the colors can be hard. I almost asked Mommy to stop making all of my Dream products, but she never gives up on making them, so I use it to show me to never give up.
Khrystiana , love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
My name is Khrystiana D., but everyone knows me as Princess YaYa. I’m the 5yr old CEO of Thee Princess Polish and Prince 4 A Day by Thee Princess Polish (my skincare line for boys).
My Mommy started my business as a 4th birthday present for me. She wanted me and my brothers to never have to sacrifice our self worth for anything in this world, and figured this business would ensure that for us. It all started when I was 2yrs old, and I kept asking her to take me to the “polish lady”, and after a couple of expensive trips to the nail salon, Mommy started calling me “Princess Polish”. She vowed that one day I would have my own nail polish business, and after my cousin gave her the idea to include lipgloss, Thee Princess Polish was born.
I have been in business for about a year, and a half, and we’ve gotten so popular amongst princesses and queens that young men started asking for products that smelled like “boy stuff”. I was so excited that I asked my Mommy to make “Prince 4 A Day by Thee Princess Polish” for my brothers and other princess to enjoy.
Thee Princess polish (theeprincesspolish.com) is a skincare and cosmetics line that carries lipgloss, nail polish, bath and body products, and so much more. We started out catering to little girls, and quickly expanded women, because we found that some of the mommies were using all of their princess’ lipgloss for themselves. Not to mention that some colors are not suitable for little girls.
Prince 4 A Day by Thee Princess Polish offers lip balm, bath bombs, deodorant, and body wash for young men. We are super excited about this line, because it means that everyone can be included and enjoy any scent that they’d like.
How did you build your audience on social media?
It took my mommy awhile to get a handle on my social media presence. First she started taking advice from my cousins, but then we quickly realized that in addition to my products, people wanted to see me and they wanted to laugh. So, my mommy has found a way to combine me, comedy, and my products in order to attract more customers.
My advice is to be yourself. Once you figure out who you want to sell your products to, be exactly who you are, and you’ll attract them.
Any stories or insights that might help us understand how you’ve built such a strong reputation?
I think what helped me was that I am a relatable little girl who makes products that allows everyone to feel like royalty. Each category (Queen, Princess, and now Prince 4 A Day by Thee Princess Polish) is catered to their own demographic. For example, The Princess Collection ensures princesses aren’t wearing colors that may be a bit too much mature for them, ya know. Although everyone is free to purchase and enjoy whatever collection they may choose.
Contact Info:
- Website: theeprincesspolish.com
- Instagram: @theeprincesspolish
- Facebook: theeprincesspolish
- Youtube: Thee Princess Polish
Image Credits
Bows by Jades Beautiful Bows Custom Jacket by Prim and Saucy Boutique Princess Gang T shirt by Amiyah’s Palace