We’re excited to introduce you to the always interesting and insightful Khrusha Parekh. We hope you’ll enjoy our conversation with Khrusha below.

Khrusha, looking forward to hearing all of your stories today. Did you always know you wanted to pursue a creative or artistic career? When did you first know?

I knew I wanted to pursue a creative path from an early age. I was always drawn to making things, whether it was using spare materials I found around the house or crafting something new from old Ferrero Rocher wrappers. When a family friend first mentioned the field of design, everything just clicked. While my peers were trying to choose between becoming a doctor, an engineer, or a CPA, I was already focused on a creative career.

Thanks to my parents’ encouragement, my dream felt completely achievable. I spent most of my former high school years researching design programs and universities, and the latter preparing for the competitive exams required to get in. I went from perfecting still-life paintings and flowers in school to studying film and imagining how I could bring my ideas to life on an HD screen. The more I learned, the more I discovered—realizing there are canvases much larger than 1920×1080 and others that fit right in the palm of our hands.

Khrusha, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

As a motion designer, my journey began in animation, fueled by a passion for impactful advertising. This led me to pursue a master’s in Motion Design from the Savannah College of Art and Design, with the goal of telling culturally rich stories through my work.

My appreciation for culture is deeply rooted in my background. Growing up in Mumbai, India, I was immersed in a diverse mix of people and stories. My undergraduate studies in Ahmedabad, a city known for its contributions to art, design, and architecture, further strengthened this connection. Living in a dorm with people from different parts of the country only deepened my love for rich cultural narratives.

I’ve learned that while it’s not always possible to create a direct cultural narrative, brands have become powerful tools for building identity and community. I believe that brands build deep trust and loyalty, and my work is dedicated to telling a brand’s unique story through motion. My services include dynamic title sequences and brand animations. One of my most fulfilling projects was creating a title sequence for the book Palace of Illusions. The process of researching the story and translating it into visual metaphors was an incredible experience that strengthened my passion for design.

What sets me apart is my ability to transform complex ideas into visually compelling narratives. I don’t just animate logos; I build a complete world around a brand’s identity to create a genuine emotional connection with the audience. I pride myself on blending creative vision with strategic thinking, ensuring that every project is not only visually striking but also highly effective.

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

One of the most valuable lessons I’ve learned is the importance of connecting with others. For a long time, I was quite reserved and kept to myself, but I’ve since come to appreciate the immense power of community. This is still something I’m actively working on, because who doesn’t want a friend?

Putting myself out there felt uncomfortable at first, but it was a temporary hurdle on the path to growth and support. I discovered that by sharing my story, I was able to connect with people who had similar experiences. My time at SCAD was instrumental in this—the Comotion conferences helped me network with industry professionals, while the Mome Love Club fostered a strong sense of community with my peers. Simply attending weekly meetings was enough to build meaningful relationships.

I’ve found that people are often eager to help, because they’ve been exactly where you are. All it takes is the courage to ask and the humility to listen to their advice. I’m grateful for the community I’ve found and the support I’ve received, and I now understand that success in a creative field is a collaborative journey, not a solitary one.

What’s the most rewarding aspect of being a creative in your experience?

As a creative loving the work you do is essential, and as a designer it’s equally as important if not more for your audience to understand what you are looking to achieve. It is incredibly fulfilling when people come and tell me they enjoyed looking at my work, because I enjoyed making it!

The real joy, however, is when I can explain the thought process behind my designs. When an audience member not only enjoys the final product but also understands the purpose behind the visual metaphors, the hidden “easter eggs” in a title sequence, or the core concept of a design, it’s a powerful moment. That shared understanding—where they see the depth and meaning I intended—is truly the most rewarding aspect of the creative process.

Contact Info:

• Website: https://khrushaparekh.com/
• Instagram: https://www.instagram.com/khrusha.play/
• Linkedin: https://www.linkedin.com/in/khrusha-parekh/
• Other: https://vimeo.com/user193121949