We were lucky to catch up with Kevin Lewis (Aka Kfresh) recently and have shared our conversation below.
Alright, Kevin thanks for taking the time to share your stories and insights with us today. Coming up with the idea is so exciting, but then comes the hard part – executing. Too often the media ignores the execution part and goes from idea to success, skipping over the nitty, gritty details of executing in the early days. We think that’s a disservice both to the entrepreneurs who built something amazing as well as the public who isn’t getting a realistic picture of what it takes to succeed. So, we’d really appreciate if you could open up about your execution story – how did you go from idea to execution?
The idea for my business came after I saw the value in building something that gave others value and how useful it would be in having it cohesive with my passions. My business really started once I was situated in music, fashion, and digital art. I had taken the first step on this journey years before, when I had launched the “Kfresh” brand in order to find success in a saturated industry; to be uniquely known and regarded as in a league of my own with ambitious behavior. It was a tough time: I was grinding away on projects in the evenings after having worked all day in dead-end jobs, but I was completely dedicated to keeping the brand true to my vision and making sure it succeeded. It was my decision to take up an offer to participate in my sister’s modeling competition that constituted the start of my journey. From fashion modeling, into acting, then music and, finally, digital art, the experience and enjoyment I gained from each of these activities greatly aided my personal development. Crucially, it also enabled me to infuse the Kfresh brand with an eclectic set of elements, creating a truly unique music artist and creator.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
Getting into the industry started with fashion and modeling competitions which later evolved into other things. This includes music, digital art, taking on two languages (Spanish and Korean), and more. What I am most proud of is my overall brand, Kfresh. With my recently made phrase “Ambitious Behavior”, this is something you’ll not only see throughout my music, persona, artwork, and more, but also something that inspires people to chase their own personal passions and express themselves to the fullest. From My Website Kfreshworld.com, to any of my socials, people experience something recognizable that is sure to attract many others in the future.
Can you talk to us about how your funded your business?
Starting with zero dollars to my name is something many other business owners can relate with. I’d say most people who’s started in anything can relate simply because you start from level one. Unless you have the contacts or huge budget upfront to give you that initial head start its usually a similar process. With a family history away from entertainment, I was someone setting out to figure the majority of the things I’ve learned today alone. But that journey was worth it as it made me stronger. And as I’ve said in my song “Free” from my debut mixtape “I went through 8+ part time jobs” switching from job to job just to reach this point alone.
Can you share a story from your journey that illustrates your resilience?
If I am to be honest nothing really stands out to me anymore as far as resilience goes. I’ve grown numb to about 95% of it as being one of those who’s stuck it out in the entertainment industry for years, I’ve developed a mindset that isn’t easy(if possible) to break. It’s how I woke up one day and took the leap into korean and Spanish and haven’t looked back since. I’m coming up on my 1st year anniversary in Spanish and 6 months in korean soon. Since most of my motivations tie back to my brand, which I treat as if it were a child, resiliency comes easy to me at this point in my life. An interesting example to answer this question directly is my daily practice of both languages and finding time to study both in various ways until I have found my way of studying and learning efficiently.
Contact Info:
- Website: https://kfreshworld.com/freestuff
- Instagram: Kvf22
- Facebook: Kfresh221
- Youtube: KfreshTV
- Other: 🎁❤️🔥 To support Kfresh: www.kfreshworld.com/shop ••• Free Downloadable content for you from me ♥ All Artwork from the debut Mixtape: www.kfreshworld.com/freedownload Most popular released songs (to 2022) and my personal favorites +cover arts: www.kfreshworld.com/freedownload2 Kfresh: Kaiden Life Pack (Special Artwork with Kaiden +Out Of Reach Kevin Poster) : www.kfreshworld.com/freedownload3