We caught up with the brilliant and insightful Keshona Harris a few weeks ago and have shared our conversation below.

Keshona, thanks for taking the time to share your stories with us today Can you share a customer success story with us?

At Heiress Marketing, our mission is encapsulated in our tagline, “Create Your Legacy.” We inspire business owners to tell the stories behind their work creatively, which is our niche—transformative storytelling that marries creativity with strategic marketing. A great example is our work with Brothers Empowered to Teach (BE2T). They needed a post-COVID resurgence, so we rebranded their visual identity, crafted compelling content, and led them to national recognition. Our efforts resulted in over 300k views on their YouTube video and solidified their position as a leader in education innovation. This success story highlights our commitment to helping businesses create legacies that expand beyond their founders and make a lasting impact.

Keshona, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

At Heiress Marketing, we specialize in bringing stories to life through strategic and creative marketing solutions. We’re a full-service creative marketing agency offering graphic and web design, digital marketing, brand strategy, creative direction, and content production. We cater to both businesses and non-profits, helping them establish their identities, grow their brands, and connect deeply with their audiences.

How We Got Into This Work
Our journey into this industry was deeply personal and intentional. After years of working in leadership roles and helping organizations build their legacies, we realized that the time had come to shift focus to our own vision. For Keshona, as the CEO, it was about transforming her passion for mentoring, teaching, and storytelling into something that could empower others on a larger scale. For Jared, as the CCO, it was about combining his years of experience in marketing and brand-building to create lasting impact, not just for himself, but for his community.

We’ve always believed in the power of storytelling—whether in education, community development, or business. Heiress Marketing was born from that belief. We wanted to create a space where we could help others build legacies, both personal and professional, through authentic, powerful branding.

The Problems We Solve
Many of our clients come to us because they have a powerful story, but they don’t know how to communicate it effectively. They struggle with brand clarity, or they aren’t sure how to differentiate themselves in a crowded market. That’s where we come in.

Our approach starts with listening—we take the time to understand our clients’ values, goals, and vision. From there, we dream big and work collaboratively to craft brand identities that resonate. Whether it’s designing a cohesive visual identity or developing a digital marketing strategy, we align everything with our clients’ overarching goals.

We also help our clients navigate the ever-evolving digital and social media landscape. From content development to digital ad campaigns, we ensure their message reaches the right people in the right way. Our clients often tell us that we don’t just produce results—we deliver results they’re proud to tell their families about.

What Sets Us Apart
What truly sets Heiress Marketing apart is the way we blend creativity with strategy. It’s not just about making things look good; it’s about ensuring that every design, campaign, or piece of content is deeply rooted in the client’s story and mission.

We don’t believe in one-size-fits-all solutions. Each brand is unique, and we treat it as such. We tailor our services to meet the specific needs of each client—whether it’s rebranding a non-profit organization, designing a fresh digital campaign, or creating a comprehensive brand strategy for a startup.

In addition, our background in education, leadership, and community development gives us a unique perspective. We understand the importance of legacy, and we apply that to every project we take on. It’s not just about the immediate results—it’s about building something that will last.

What We’re Most Proud Of
We’re incredibly proud of the relationships we’ve built with our clients and the impact our work has had on their growth. For example, our rebranding efforts for Brothers Empowered to Teach (BE2T) helped them gain increased visibility post-COVID, securing media features on platforms like The Today Show and Tavis Smiley Radio. Our work with the Orleans Parish Sheriff’s Office (OPSO) has helped reshape their public image and enhance recruitment efforts through strategic storytelling. These projects reflect our ability to not just tell stories, but to elevate our clients in meaningful, measurable ways.

What We Want Potential Clients to Know
At Heiress Marketing, we don’t just provide services—we partner with our clients to build legacies. Whether you’re a business looking to enhance your brand or a non-profit trying to expand your reach, we’re here to help you tell your story in the most authentic and impactful way possible. We dream big with you, and we’re committed to producing results that you’ll be proud to share with your family, friends, and community.

Our clients are at the heart of everything we do, and their success is our success. We work closely with you every step of the way, ensuring that your brand not only stands out but also connects deeply with those you’re trying to reach. We want potential clients, followers, and fans to know that with Heiress Marketing, you’re not just getting a marketing agency—you’re gaining a partner in building something meaningful and lasting.

What else should we know about how you took your side hustle and scaled it up into what it is today?

Heiress Marketing began as a side hustle under the name Harris Marketing. While working full-time, I started taking on freelance marketing and branding projects. This was initially just a way to explore my creative passions, but things began to shift in 2020. The birth of my son was a profound gift, inspiring me to think more deeply about the legacy I wanted to leave for him.

However, in the years that followed, I faced significant professional challenges, including being laid off from two leadership roles in 2021 and 2022. These experiences made it clear that it was time to fully invest in myself and build something of my own. That’s when we decided to rebrand as Heiress Marketing—a name that reflects our commitment to legacy-building, not just for our family, but for the clients and communities we serve.

This rebrand marked a turning point, allowing us to scale rapidly and take on larger, more impactful projects. By combining my strategic leadership with Jared’s creative direction, we transformed Heiress Marketing into a full-service agency that helps brands tell their stories in meaningful, lasting ways.

For you, what’s the most rewarding aspect of being a creative?

The most rewarding aspect of being a creative is the freedom of self-expression and the ability to help others do the same. Through our work at Heiress Marketing, we don’t just design or create content—we help clients discover and express their own stories. The process of branding and storytelling often leads to self-exploration for our clients, helping them connect deeply with their own values and vision.

For me, it’s about building legacies—not just for myself but for the people and organizations we work with. Helping them craft a narrative that reflects who they are and what they stand for is powerful. It’s about creating something lasting, something they’ll be proud to pass down.

Contact Info:

• Website: https://www.heiressmarketing.co
• Instagram: @heiressmarketing
• Linkedin: Keshona Harris & Jared Harris

Image Credits

Miesha Williams – photographer on all Heiress brand photos (Keshona in cream dress and Jared in black suit)

Jeremy Tauriac – Tauriac Photos – on any other professional photos