We recently connected with Keshauna H and have shared our conversation below.

Alright, Keshauna thanks for taking the time to share your stories and insights with us today. Any thoughts about whether to ask friends and family to support your business. What’s okay in your view?

When I first started, I would ask all my family and friends to support me. I would forward the same messages to everybody in group chats and on social media. Now the support is natural without me asking and I’m grateful for that.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers

My name is Keshauna, the owner of 21envy. I have a unisex clothing brand and provide hair extensions as well. My customers are women and men. My brand is inspired by my late brother Johnny B. From the quotes to the designs everything is inspired by him. I started to love hair extensions not just the way it looked but how it made people feel as well. I added it to my brand with matching accessories and it’s been good since. The problems I solve for my clients is making them feel better. When you look good that’s the start of feeling good. Also, I help other entrepreneurs start up their businesses. Teaching has always been one of my passions too. I’m proud of how far I’ve came but I want more clients I want everyone to have 21envy. I’m ready to grow my brand to its full potential.

How about pivoting – can you share the story of a time you’ve had to pivot?

I was a full-time student in college when I started my business. I had to figure out how to maintain school, working a job and handling my business. I wanted to give up on my business and finish school. I took a small break on my business and finished school. It was challenging but once I was finished, I picked back up on my business and it’s been doing good.

How did you build your audience on social media?

I built my audience on social media by doing more foot work. I started doing more networking in person. Going to events, passing out cards, having pop up shops and word of mouth definitely helped me reach more people. Posting consistently on social media and using hashtags will help even more.

Contact Info:

• Website: www.21envy.com
• Instagram: 21envy
• Facebook: 21envy
• Twitter: shop21envy
• Other: tiktok 21envy_

Image Credits
@ultratrendyphotography