We caught up with the brilliant and insightful Kerry Ann Pearce a few weeks ago and have shared our conversation below.

Kerry Ann , appreciate you joining us today. What’s the backstory behind how you came up with the idea for your business?

I moved to the US from the Bahamas in December 2019. I met my now husband in the Bahamas where he lived and worked for the US Homeland Security. I was also a real estate agent in the Bahamas for many years, so after moving to Buda, TX, naturally I wanted to become a realtor here. As I started going out and meeting new people, 3 in 5 people were realtors. I quickly realized how saturated this small town was. Covid hit and we were all confined :) to our homes. I was watching Netflix & came across The Home Edit series, which is 2 ladies organizing houses and transforming lives. I’m naturally an organized person due to my upbringing in Jamaica where I was born. I watched every single episode and at that point I knew this would be super easy for me.
While I was home during the pandemic, I started writing out goals & plans. I research LLC application, research setting up a website. I had a budget of $2k to get this business off the ground. So I created the website with the help of a friend. I designed the logo, business cards & got a separate number as a business line. I received my LLC in September 2021. By then, I had everything in place to launch. I live in a growing community in Buda, so I created a flyer and ask the admin in one of the Facebook group if I can place a flyer, it was approved. Less than a week, I received 3 clients in my neighborhood and from there I was booking jobs every weekend. (Forgot to mention) During this time, I was working at a Financial planning firm but would organize homes on the weekend.
At the time, there weren’t a lot of organizers. So, I do believe I was helping to solve disorganization and clutter, things a lot of families face on a daily basis. I must say, I have been blessed with the best clients. Seeing the impact and transformation I make in their lives is priceless. And I continue to love what I do every day because of this. I’ve received hugs, I’ve seen tears, every emotions you can imagine. I also inspire them to start clearing out other spaces in their homes!
This will be my 3rd year in business and I’m super excited for what 2024 has in store for me.

Kerry Ann , before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I was born in Jamaica and moved to the Bahamas at 18 yrs old. I loved living on an island. The people are fun and there is always something to do. Not to mention the BEACHES! I live in Buda, TX with my husband Rene Hernandez. We enjoy traveling and spending time with our friends. (How I got started is in the first question)
I offer the following services, home organization, packing & unpacking, space planning & home staging. My job involves helping clients get rid of unnecessary clutter that prevents them from living a fulfilling live. I help them create and make room for a stress free environment where they no longer have to worry about the state of their homes but spend that time with their loved ones.
I think what sets me apart from so many other organizers I’ve met is my background and growing up on an island. Growing up we didn’t have a lot but we were loved and had the necessities. My unique personality, I’m naturally a happy person, I’m a go-getter, I don’t let things get me down & there’s nothing I can’t do if I set my mind on it. It’s easy for me to go into a space, see the problems and provide solutions.
I’m proud of the lives I’ve transformed over the last 2 years. I’m proud that those individual trusted me and were willing to be vulnerable with me. I want my clients, follower etc. to know that there’s no shame in asking for help and I’m here to help.

We’d love to hear the story of how you turned a side-hustle into a something much bigger.

Before I started my organizing job, I was working at Simonet Financial Group as a client service rep. I loved working there but it didn’t feel fulfilling, I love using my hands and moving about and I was practically sitting at a desk every single day. I learned a lot about starting a business, getting a DBA or an LLC, learnt about S-corps, etc. So I had a lot of great info when I started my business.
March 2023 I went full time into my business, it was risky but I knew my husband supported my decision and would have my back should anything happened and I needed bailing out LOL. It was the best decision I made. Business also picked up after joining my local Chamber. I’ve been networking a lot, doing presentations and going around to real estate companies pitching my business and selling my services. I attend events with cards in hand and a smile, ready to meet new people. My target clients are anyone who has a cluttered space or someone who struggles with disorganization. Living in TX, one of the largest states, there are enough job for all of us organizers!

What’s worked well for you in terms of a source for new clients?

Best source is referrals. I’m great at my job and those people see my value and recommends me to their family and friends. I’ve also been working with someone who helps me with Google ads. I make it a point to be in the room with movers & shakers. People who are known in and around the community.

Contact Info:

• Website: www.luxxeorganizing.com
• Instagram: @luxxeorganizing
• Facebook: @luxxeorganizing
• Other: Threads @luxxeorganizing