We caught up with the brilliant and insightful Kerlyne Dorceus a few weeks ago and have shared our conversation below.

Kerlyne , thanks for taking the time to share your stories with us today How did you scale up? What were the strategies, tactics, meaningful moments, twists/turns, obstacles, mistakes along the way? The world needs to hear more realistic, actionable stories about this critical part of the business building journey. Tell us your scaling up story – bring us along so we can understand what it was like making the decisions you had, implementing the strategies/tactics etc.

KK’s Takeout started during COVID and at the time it was a rising business. Yet today in 2024 we have risen above. In 2019, there was only one way to know what KK’s Takeout was. That was WhatsApp and if others shared then more people would know. Although today there is multiple ways we have scaled up. Social media has expanded through out the years so should we. Now you can find KK’s Takeout on the platforms: Instagram, TikTok, and Facebook. KK’s has also gained business cards which also has pictures and a scan to see social media. Businesses such as McDonald’s have labels imprinted everywhere. KK’s has scaled up with creating a logo and placing it everywhere. Now you know just who and what KK’s Takeout is.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

KK’s Takeout is an authentic Haitian cuisine restaurant. From Traditional food such as Griot and Banan to food with a creative twist. Covid created the opportunity when so many places were shut down. Creating something from the bottom was difficult yet we’re still standing. KK’s Takeout doesn’t just feed the stomach it feeds the heart as well. That’s what sets us apart.

Can you open up about a time when you had a really close call with the business?

Funding for the business was hard. Getting money from your own pocket to put towards your business while still having to pay for other expenses was difficult. It became so difficult that KK’s once took a break. Although we came to a close call after some time KK’s opened back up even stronger.

We’d love to hear the story of how you built up your social media audience?

Our Manager has done a great job with building our audience on social media. Creating an account on any social media platform. Posting content to show the viewers exactly what your business about. Creating challenges and getting the viewers involved to where they can win a prize.

Contact Info:

• Instagram: https://www.instagram.com/kks.takeout/profilecard/?igsh=MXhqZzQwbWx2OHd5Nw==
• Other: https://www.tiktok.com/@kks.takeout?_t=8sbVE7se7Jr&_r=1