We caught up with the brilliant and insightful Keri Hardman a few weeks ago and have shared our conversation below.

Alright, Keri thanks for taking the time to share your stories and insights with us today. We’d love to hear about when you first realized that you wanted to pursue a creative path professionally.

I knew I wanted to pursue the creative path professionally last year. Although I have been posting on Tiktok and YouTube since 2019, my purpose/goal has changed for this career path. It started because people were naturally keen to my husband and I’s relationship, so we wanted to capitalize on that. It has now turned into a family oriented community with a purpose of sharing our love and energy for one another in hopes to inspire people to live freely by breaking limited beliefs and simply choosing you. We do this by sharing relatable funny authentic family, relationship, and lifestyle content under all three of our TheHardmanWay socials – IG, Tiktok, & YouTube.

I am also an aspiring writer/public speaker so I post poetry, inspirational messages, and realistic healing content on my personal IG @kerid888

Keri, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I am Keri Hardman – a content creator, an aspiring writer/public speaker, wife, and mom.

Funny story, I became a content creator by simply walking into the grocery store and all eyes would be on us (my husband and I). On top of that, anytime I am out in public someone is bound to give me their life story and oddly enough, I’d enjoy every minute of it. I love being the people’s person and the best way to do that in todays time is social media. So I have 4 different social media accounts that I manage and post on – 3 of those accounts are our family accounts @THEHARDMANWAY on IG, Tiktok, and YouTube. On our family accounts our content focuses on funny relatable authentic family, relationship, and lifestyle content. However I do also manage my personal account where I post poetry, inspirational messages, healing journey, and share lessons I’ve learned on my healing journey.

We have created content for the beauty, hair, retail, fashion, and art industries. Our goal when promoting brands to our followers is for it to not look like an ad – more so a review ,how to, find, etc as it is more engaging than commercials/ads, so we only work with brands with products we actually use or always wanted to try.

What sets us apart from others is we’re open . We love different perspectives and constant change. It makes our community that we’ve built feel embraced which is our goal. Our positivity radiates through the screen and brightens people’s day. That alone is an amazing feeling and accomplishment I am proud of.

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

It’s not about the likes and follows.

Since we were just posting to post in the beginning of our journey, last year we started focusing on building a community versus a following which in turns actually gives you the full package. There will be some ups and downs because you’re learning what people like from you and what they don’t which is a learning curve, but the engagement is there and you notice your regulars and your newbies. It’s a heartwarming vibe and a pretty cool experience.

For you, what’s the most rewarding aspect of being a creative?

The people.

I don’t get out much even before I had a family, I like to consider myself an extroverted introvert. I have the personality of an extrovert but the mannerisms of an introvert, so it’s almost like I make my friends through my socials and that’s rewarding for me 😂,

Contact Info:

• Instagram: Thehardmanway/ Kerid888
• Youtube: Thehardmanway
• Tiktok: Thehardmanway