We caught up with the brilliant and insightful Kera Asberry a few weeks ago and have shared our conversation below.

Kera, appreciate you joining us today. Can you talk to us about a risk you’ve taken – walk us through the story?

I took the risk moving to New York City. I am a small town girl and everyone doubted that I would make it in the Big Apple. I wanted to move there mainly because I had two degrees in fashion but also to prove to myself that I could do it. My boss at the time put in my head that he could see me as a New Yorker and felt I would succeed there. I researched jobs and my boss found me a job that I could work at. He helped me set up the interview and I nailed it. They asked me to move in two weeks. I freaked out because I didn’t know anyone in the city besides a high school classmate. We weren’t be best of friends and I wasn’t sure if she would allow me to live with her until I found my own place. I reached out to her and asked and she said yes. I was well on my way to move. My parents didn’t take the move well. They wanted me to stay in Texas, closer to home. I completely understood but at the same time I was 24 years old and wanted to try something new, where I could use my degrees. When I moved there it was a huge culture shock to me but I embraced the change. I got lost once and made sure not to get lost again. I made great friends and I learned a lot about the fashion industry- good and bad. I ended up moving back faster than I wanted because my family did not like that I was far and it was starting to wear on me. I appreciated all of the opportunities that I had but wished I would have stayed a lot longer than I did. I’ve realized in life that you’re not meant to please others. You must follow your own dreams and the people that are aligned with your dreams and goals will follow.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I am a life coach for the brand CEO to Mom. I help entrepreneurial moms balance their business and being a mom without the guilt. I help with time management and daily goal setting where the mom is overwhelmed by the daily, unpredictable tasks of being a mom. What sets me apart from other coaches of this caliber is that I am living proof that you can be a mom and business woman, where you can balance it all. I am not focused on the earning aspect of being a coach. I am more into helping people as much as I can.

Have you ever had to pivot?

I have been focused on my fashion career for over a decade when I realized that it was no longer for me. The fashion industry is cut throat and you must know a lot of people to progress in your career. I stayed entry level most of my career with two degrees. I was constantly getting passed up for a promotion but I had great annual reviews and would win awards. Things didn’t add up. I started focusing on exactly what I wanted in life and started setting goals. I started getting with some of friends and started goal setting with them and it soon turned into my coaching business.

We’d love to hear a story of resilience from your journey.

I started my career in 2004 in fashion. I went from one job to the next over 14 years with no progress. I knew I was built from greatness. I started my life coaching business shortly after and didn’t want to give up on my dreams. I eventually left my 9-5 in 2019 with my husband’s support. Shortly after quitting my job to pursue my business, I found out I was pregnant with my first child. It was definitely not planned and it caused problems in my marriage. We were running out of savings, with an unplanned pregnancy and slowly losing support from my husband. I still pushed forward with the pregnancy by doing Ubereats and Papa Pal. I was still trying to take on clients and I started real estate school. During all of that, I found out I was pregnant a second time with an 8 month old. My husband and I started fighting more. I was still in real estate school. I would stay up late studying while taking care of a toddler and preparing for baby #2. I had my second daughter with my husband present but not really supporting me through the delivery. Once the baby came, I finished up real estate school and I divorced my husband. I had to rebuild my life since I left our marital home as I wasn’t working. I moved back home with my parents with two girls under 2 while preparing to take my real estate exam, while finalizing my divorce. I never gave up. I pushed through, even during the times I wanted to go to the corner and cry. I want to show my daughters that they can make it through anything. Just keep moving forward.

Contact Info:

• Instagram: @iamcoachkera