Alright – so today we’ve got the honor of introducing you to Kenzie Stewart. We think you’ll enjoy our conversation, we’ve shared it below.
Kenzie, thanks for joining us, excited to have you contributing your stories and insights. We’d love to go back in time and hear the story of how you came up with the name of your brand?
True Form Fitness, the official rebrand of Studio Novo Franklin, was established in October of 2022, by a young female entrepreneur and dreamer, with a vision to impact our community through fitness — combining mission x faith x fitness.
The heart behind True Form evolved from a place of wanting more for individuals aspiring to grow stronger physically and mentally, and desiring more for the space of Unit B103 on Carothers Parkway, that had housed & powered the Lagree method of fitness for nearly a decade. So, with big dreams in mind, plans were made. In talking through what Lagree IS, and what this space means, True Form Fitness: A Lagree Studio was created.
TFF embodies so much more than a couple short letters & words paired together – rather, a story and paradigm to who we were created and formed to be. TrulyFormed together. Fully known & Deeply loved, knit together from the very start of our being.
So, with that – we curated our mission & foundation…. beTrue. beFormed.
What does it mean to live TRUE? Truth is… you are not what&who the world may tell you that you are. You’re not even what&who you may say that you are. You are fearfully and wonderfully made. Loved, seen, known, worthy OF being known, and created with purpose.
Living true, well it is living in this, your TRUE FORM YOU!
Would True Form Fitness be a space that welcomes & creates a culture of THIS. Yes, it’s a workout studio. Yes, it’s physical fitness. And Yes, it’s Lagree. But it’s so much more than that. Moving and healing our bodies, like they were intended to move and heal themselves through physical activity, with this mindset, is our goal. And there is no better viewpoint of fitness and caring for our bodies, than that. Constantly growing in every facet of health and wellness, our TruestForm.
Kenzie, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
hi friends, my name is Kenzie Stewart, and I am a 23 year old Business Owner + Fitness Instructor raised in Franklin, TN. I was first introduced to the fitness industry in college, after an injury kept me from continuing my collegiate dance career at the University of Mississippi. Longing to fill the void that not dancing had left me with, I was introduced to the Lagree Fitness method, a low impact, high intensity Megaformer workout upon moving back to Nashville, and have been hooked ever since. One thing led to another, and within just a few years of taking classes, I was trained by Lagree Fitness Headquarters + began teaching classes at Nashville and Franklin’s only Lagree Fitness studio, Studio Novo.
After a year of teaching, I was invited to take over ownership of Novo’s Franklin studio branch, becoming their new sole owner in April of 2022, the very day of my 22nd birthday. Talk about the best birthday present EVER (!!!) In October of that year, six months into ownership, we officially rebranded to True Form Fitness: A Lagree Studio – of which allowed me to create the overall vision and culture I had dreamt of from the start.
At True Form, we offer one of the most incredible, results driven workouts in the game – with a heart to impact our city, and create a community that changes the motives behind group fitness. Our mission, “beTrue. beFormed”, embodies our personal encouragement to members to strive to become who they were truly formed and created to be. This unified studio goal is what I strongly believe sets us apart from all other boutique fitness. TFF is a community of men and women that see eachother for who they ARE + who they are BECOMING. There is nothing I am more proud of than THIS. This culture that we are cultivating together, hand in hand.
To all interested in joining a fitness studio that delivers top notch, intense, urban physical fitness, while remaining true to who they are becoming and desiring to be, True Form Fitness is the space for YOU.
This business has changed my Life forever + my dream is that it continues to do that for all of the beautiful humans that make up our city.
Any insights you can share with us about how you built up your social media presence?
Social media is a GAME CHANGER + something that has drastically changed the trajectory of our business.
Our social media presence started from the beginning with the sole mission to be, SHARE. OUR. STORY. Every other fitness brand in the area does an incredible job marketing the workout + the fitness instruction, but my heart was to do something drastically different. From the beginning, we began sharing stories. reviews. motivational reminders. trainers day to day lives and stories. the mission of our space. the goals of our brand… ALL OF IT.
THIS is what grew our presence on social media and in our 4 walls. We allowed individuals to have an open invitation into our mission as a fitness space, which is what I feel changed the narrative of what this studio was.
+ none of this would have been possible without my social media managers, Morgan Krueger & Annie Taylor. They saw my heart and translated it onto little squares, making the highlight reel of True Form to be one of beauty, vulnerability + truth.
Can you talk to us about how your side-hustle turned into something more.
YES, YES + YES!
Fitness instruction was always my “fun, side passion” in college that I loved more than anything, but never saw as a reality for my career. I was on track to becoming a Family + Marriage Therapist, studying Psychology and Social Justice at Belmont University, with goals to attend Graduate School in the Fall of 2022. But God had bigger and better plans = taking my fun, side job, and turning it into my fun, main career!
In February of 2022, two months after graduating from Belmont University, is when I was approached by my employer to take over Studio Novo Franklin. Within six short weeks I was the new Owner. And as if God KNEW I needed a sign, my final interview for graduate school was the day in which the transition happened! Most definitely the reassurance I desired to know with full confidence that I was walking in the right direction, the path the Lord had laid out for me. He is so so GOOD.
Contact Info:
- Website: www.trueformfitness.org
- Instagram: @kenzienstewart @trueform.fitness
- Facebook: https://www.facebook.com/Trueformfitness.franklin?locale=ms_MY
- Yelp: https://www.yelp.com/biz/true-form-fitness-a-lagree-studio-franklin
Image Credits
Two and Yonder Photography