We’re excited to introduce you to the always interesting and insightful Kenzi Vruno. We hope you’ll enjoy our conversation with Kenzi below.

Kenzi , thanks for taking the time to share your stories with us today We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory.

The idea for The Cake Edit Studio came from a season of transition in my life. I had always loved baking and cake design, but after becoming a mom, I found myself craving a creative outlet that I could build on my own terms, something flexible, meaningful, and rooted in connection. I wasn’t looking to simply make more cakes; I wanted to create something that felt intentional and inspiring.
As I continued sharing my work, I started noticing a pattern. People weren’t just admiring the finished cakes, they wanted to understand the process and learn how to create them themselves. Many had tried decorating before and felt intimidated or discouraged by traditional classes that were overly technical or unapproachable. I saw an opportunity to do something different: to create a space where creativity felt accessible, elevated, and genuinely fun.
The logic behind the idea became clear when I hosted my first small workshop. The response was immediate. Guests weren’t just proud of the cakes they made — they were excited by the experience itself. They felt capable, creative, and surprised by what they could accomplish in a short amount of time. That was the moment I knew this was the direction I needed to take my business.
What excited me most was the ability to blend artistry with experience. The Cake Edit Studio became about more than cake decorating, it became about creating curated, hands-on moments where people could slow down, try something new, and leave with both a finished cake and a sense of confidence. That combination of creativity, community, and intention is what continues to drive the business forward.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I’m Kenzi Vruno, the founder and designer behind The Cake Edit Studio. My path into cake design didn’t follow a traditional or linear route, it evolved naturally through a love of creativity, hospitality, and making things feel special. Baking was always something I returned to, alongside my work in special education, where connection, patience, and adaptability are essential. After becoming a mom to a now two-and-a-half-year-old little boy, I felt a stronger pull to shape a business that allowed for both creative expression and flexibility.
As I shared my work, I realized that what people connected with most wasn’t just the finished cake, but the process behind it. I saw a gap between highly technical baking classes and the desire many people had to simply learn, create, and enjoy the experience without feeling overwhelmed or intimidated. That insight became the foundation of The Cake Edit Studio.
Today, The Cake Edit Studio offers hands-on cake decorating workshops that focus on creativity, confidence, and experience. I design workshops that feel curated and intentional, where guests can slow down, try something new, and walk away proud of what they’ve created. I also create custom cakes and continue to explore ways to expand the brand through digital resources and educational offerings.
I believe cake decorating doesn’t have to feel exclusive or intimidating to be beautiful. My goal is to make creativity feel accessible while still honoring artistry and detail. I want people to feel capable, inspired, and surprised by what they can create, even if they’ve never picked up a piping bag before.
I’m most proud of the community that has formed around The Cake Edit Studio. Watching people show up nervous and leave confident is incredibly rewarding. It reminds me that this work is about more than cake, it’s about connection, creativity, and giving people permission to try.
At its core, The Cake Edit Studio is about creating meaningful, beautiful experiences. Whether someone attends a workshop, follows along online, or interacts with the brand in a small way, I want them to feel welcomed, inspired, and encouraged to explore their own creativity.

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

One of the biggest lessons I had to unlearn was the idea that success meant doing more, more orders, more output, more saying yes. Early on, I believed that being busy was a sign I was doing things right, even when it left little room for creativity or sustainability.

Over time, I realized that constantly pushing didn’t lead to better work or a healthier business. Learning to be more intentional with how I spent my time allowed me to focus on what truly mattered: creating meaningful experiences, doing work I was proud of, and building something that could evolve with my life. Unlearning that mindset gave me permission to grow in a way that felt aligned rather than exhausting.

Can you tell us about what’s worked well for you in terms of growing your clientele?

The most effective strategy for growing my clientele has been creating experiences people genuinely want to talk about. Workshops naturally lend themselves to word-of-mouth growth because guests leave feeling proud, inspired, and excited to share what they made.

Focusing on quality, intention, and connection has been far more impactful than traditional marketing tactics. When people feel welcomed and supported, they return, and they bring others with them. Building trust through consistency and authenticity has allowed the business to grow organically over time.

Contact Info:

• Website: https://www.thecakeeditstudio.com
• Instagram: https://www.instagram.com/thecakeedit.studio
• Facebook: https://www.facebook.com/thecakeeditstudio
• Other: TikTok: @thecakeedit

Image Credits

Sommer Hanff – Urban Cowgirl Photography
Ally Lorraine Photo